Jan 19, 2024 | Content Marketing, Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 56 seconds Prefer to read this week’s Ideal Marketing Minute? How does content marketing benefit your sales pipeline? In short, it increases the likelihood of warm and pre-qualified leads, reducing the need for excessive selling. I’ll use the AIDA...
Jan 12, 2024 | Content Marketing, Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Planning, Marketing Strategy
Run time: 55 seconds Prefer to read this week’s Ideal Marketing Minute? What is content marketing and why should you care? Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads. So, what exactly is it, and how does it...
Dec 15, 2023 | Customer Targeting, Digital Marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 54 seconds Prefer to read this week’s Ideal Marketing Minute? What channels or mediums are best for seasonal marketing? Well, just like any other time of the year, it depends on where your clients are, but with seasonal marketing, there may be an...
Dec 15, 2023 | Marketing Planning, Marketing Strategy, Messaging
It’s the most wonderful time of the year again! And as always, the festive season calls for some traditional activities. For many people, baking a Christmas cake is a long-standing family tradition that brings joy and excitement to the Christmas season. But did...
