May 1, 2024 | AIDA, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 52 seconds Prefer to read this week’s Ideal Marketing Minute? Are you making a good first impression? This month, we’re looking at customer journeys starting this week with the awareness or attention stage of the AIDA Marketing Model. This stage is...
Apr 24, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 47 seconds Prefer to read this week’s Ideal Marketing Minute? Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away. Consider this: Are there related services or products your...
Apr 17, 2024 | Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy, Social Media
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing opportunity. So, I recommend leveraging your...
Apr 10, 2024 | Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 60 seconds Prefer to read this week’s Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary research, which you purchase. For secondary...
Apr 4, 2024 | Customer Targeting, Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 60 seconds Prefer to read this week’s Ideal Marketing Minute? Do you understand your audience and what they really value about you? You’ve probably heard marketers tell you to sell the benefits of your product, not its features. Well, even a...
