Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting choices. By leveraging psychological insights, marketers can guide customers towards desired actions, from making a purchase to choosing healthier options. Join this talk to discover how these gentle prompts can transform consumer decision-making and drive effective marketing.
By the end of this introductory presentation, you’ll gain a clear understanding of Nudge Theory and its applications in marketing. We will delve into three common examples, explore how it can potentially backfire (possibly even affecting you already), and consider the ethical implications in marketing.
Run time: 21:21
