Whilst using Facebook and Twitter to showcase your business can get real results for many businesses, if you’re involved in a business to business company, LinkedIn should be your social media platform of choice.

Billed as the social networking site for businesses, LinkedIn allows you to connect with potential clients and colleagues, as well as other businesses. Having a strong presence on the site can establish you and your company as leading experts in your field, simply by uploading relevant content or involving yourself in the right discussions.

Not convinced? These facts should change your mind…

  1. LinkedIn has 332 million active users
  2. 2 people sign up to the network per second
  3. 40% of all users check the network daily
  4. The average time a user spends on LinkedIn daily is 17 minutes
  5. 65% of LinkedIn users are outside of the USA
  6. 17 million active users in the UK

It’s facts like these that should make you stop and think about why you’re not investing your time in a network that clearly has a wealth of potential leads. If your answer is that you don’t know where to begin, then our LinkedIn Masterclass seminar is the ideal starting point.

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