Marketing Insights

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Our most recent marketing posts

Is a lack of marketing skills holding your business back?

A recent report has shown that 36% of SME’s have identified a gap in sales and marketing skills as restrictive for their businesses growth. The 2013 Albion Growth Report suggests that one in six businesses have identified a skills gap in the areas of sales and...

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Our 10th Birthday Party at The Waterfront

  Thanks to everybody who came along to celebrate our 10th Birthday Party at The Waterfront last night.  We've put the pictures from the event on our Facebook page. http://on.fb.me/18Z3Qjz    

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10 changes to celebrate over the past 10 years

    This month, The Ideal Marketing Company is celebrating 10 years in business.   Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities.  Interestingly, some of the areas we now work...

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Find the Gaps

LOOK FOR additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your place in the market...

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25 questions to consider at the start of 2013

If you are thinking about your marketing and PR activity at the start of the year, here are a few questions that you might want to think about... Do I want to grow my company in 2013 and if so why? What did I do right last year? What could I have done better in 2012?...

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TV’s Apprentice contestant comes to Harborough this January

A contestant in this year’s BBC1 show the Young Apprentice is coming to Market Harborough to meet local businesses. Alice Smith was picked from 28,000 applicants as one the final twelve budding young entrepreneurs to compete on the show. She will be conducting a...

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