Marketers from brands including Mars, British Airways, RSA and Paddy Power have been awarded for what is said to be ‘bolder’ marketing leadership. Twelve marketers have been received 2014 fellowships of the Marketing Society, along with two honorary fellowships for non-marketers, who are recognised for their great brand leadership.
The Marketing Society Fellowships honour a maximum of 5 per cent of the society’s membership. Current fellows include Sir Martin Sorrell and Sir Stuart Rose. The 2014 Fellows were revealed at an event in London, where Hugh Burkitt, chief executive of The Marketing Society, explained to Marketing Week:”Bold marketers are taking ballsy decisions in business today. Bold marketers are prepared to take risks when the data doesn’t give them all the answers. Of course marketers should get the data available to them, but bold marketers are the ones that go beyond that.”
Michael Magee, vice president of marketing, Mars Chocolate UK and a 2014 Fellow, added: “Being Bold in regards to marketing is all about two things: Trying new things and new ways of engaging with consumers. Also being bold is about sticking with things others may class as ‘boring’ because you know they will work.”
Andrew Warner, vice president marketing at Monster and one of the 2014 Fellows, added: ”Being bold is daring to do the things that others aren’t even talking about. Generally, within marketing, people think they should be doing whatever is of the moment or the flavour of the month. The most important thing is to think about what’s truly right for the business, even if that means thinking differently to do what works.”
The full list of 2014 Marketing Society Fellows:
- John Kearon, founder & chief juicer, BrainJuicer
- Abi Comber, head of brands & marketing, British Airways
- Alan Pascoe MBE, president, CSM Sport & Entertainment
- Giles Robertson, founder & managing director, Green Banana Marketing
- Mark Earls, Herdmeister
- Annabel Venner, global brand director, Hiscox UK
- Michael Magee, vice president marketing, Mars Chocolate UK
- Andrew Warner, vice president marketing, Monster
- Christian Woolfenden, global marketing director, Paddy Power
- Dominic Grounsell, sales & marketing director, RSA
- Scott Gallacher, director, The Aston Group
- Lindsey Clay, chief executive, Thinkbox
Two honorary fellowships are awarded to:
- Justin King CBE (formerly of Sainsbury’s)
- David Clayton-Smith (chairman of the finance committee, Fairtrade Foundation, among other roles)
If you would like some award winning marketing advice for your company contact The Ideal Marketing Company for a free 1 hour meeting on 01858 374 170.
