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Always Ask Where People Heard About Your Company When They First Enquire
WHEN TIMES are good, the phones are ringing and the e-mails are flying in filled with enquiries – who needs to ask where a new customer heard about you? Well actually you do. It is just as important to enquire during the good times as the difficult times. When I speak...
Find the Gaps
LOOK FOR additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your place in the market...
Everybody Connected With Your Business Is Involved in Marketing It
HOW MANY people are connected with your company? It may just be you, or you may have hundreds of people who work in different capacities. You may also have a number of suppliers, from a bank manager to a part-time bookkeeper. While you may have some people whose...
25 questions to consider at the start of 2013
If you are thinking about your marketing and PR activity at the start of the year, here are a few questions that you might want to think about... Do I want to grow my company in 2013 and if so why? What did I do right last year? What could I have done better in 2012?...
TV’s Apprentice contestant comes to Harborough this January
A contestant in this year’s BBC1 show the Young Apprentice is coming to Market Harborough to meet local businesses. Alice Smith was picked from 28,000 applicants as one the final twelve budding young entrepreneurs to compete on the show. She will be conducting a...
Ideal Marketing Company take on new offices to handle expansion
The Ideal Marketing Company which was previously based at the Innovation Centre has moved into a new office at the Union Wharf canal basin with effect from from the start of November. The business has grown in 2012 following several new client wins and...
Andrew Granger & Co in the news thanks to The Ideal Marketing Company
Harborough company sponsor prize winning Harborough in Bloom Market Harborough in Bloom (MHIB) has received a welcome boost from Harborough estate agents and chartered surveyors Andrew Granger & Co (www.andrewgranger.co.uk) who have sponsored this year’s entry....
Canard Design in the news thanks to The Ideal Marketing Company
Leicestershire - Swiss collaboration creates innovative climbing equipment A Leicestershire product design company has been working with Swiss climbing equipment specialists, Tricouni to develop a new style gripping device for climbers. Kibworth based Canard Design...
Doyles in the news thanks to The Ideal Marketing Company
Fashion first for Buckinghamshire boutique A Buckinghamshire fashion boutique will be stocking an Italian fashion brand for the first time this season. Doyles of Woburn Sands will be adding the MSGM brand to their portfolio of designers as part of their Autumn/Winter...
Princebuild in the news thanks to The Ideal Marketing Company
Peterborough’s annual Frog Racing Championship raises thousands for cancer charity The annual World Frog Racing Championship, which took place at Peterborough Greyhound Stadium last week (5th July), was the most successful event in the competition’s 16 year history. ...