Marketing Insights
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Our most recent marketing posts
Creative Marketing – The Walking Dead haunt petrol stations to celebrate new season
Creative Marketing It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the...
Marketing ideas Halloween – UK Halloween spending driven by millennial generation
Marketing ideas Halloween With Halloween proliferating British culture in the past twenty years, new research has shown that the millennial generation is the driving factor behind growth in sales of Halloween products. Inspired by a whole host of ghoulish films and TV...
Top marketers praised for their ‘bold’ leadership
Marketers from brands including Mars, British Airways, RSA and Paddy Power have been awarded for what is said to be ‘bolder’ marketing leadership. Twelve marketers have been received 2014 fellowships of the Marketing Society, along with two honorary fellowships for...
Brands ‘un-friending’ Facebook to Follow Twitter
Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. However, these company giants are now turning away from Facebook. Despite the billion plus audience Facebook has, the interaction and use of the site is quickly...
John Lewis retract offer of free tea and cake due to ‘busy cafes’
John Lewis is no longer offering free tea and cake to all loyalty card members, instead, being dependant on the amount you spend and the frequency of doing so. The reasoning behind one of the schemes key perks is due to the claim of its cafés become "extremely busy"...
Marketing thoughts- what is your company brand?
Have you created a brand for your business? What does your company stand for? Branding is not just for big businesses. Every company should have an essential message at its core for what it stands for. For example, the Ideal Marketing Company is about effective...
Facebook to crack down on ‘clickbait’ articles
Facebook is to begin its crack down on "clickbait" articles that feature eye-catching headlines but go on to show poor-quality content. The social network giants have agreed to introduce changes to the news feed to reduce the number of spam articles popping up....
Is ‘game theory’ an appropriate marketing tool?
Marketing can often feel like one big game, and it wouldn’t be too much of a stretch to see why. There is everything you need to lead a competitive and in-depth game, strategy, actors, rewards, winners and losers. It can seem disheartening at times. However coming to...
Marketing thoughts- keep your employees involved
One of the best ways to get your employees on board is to sit down and explain to them what your plans are for the business and ask them for their opinions and ultimately for their buy-in. Taking them through the process step by step, explaining what you're hoping to...
New member of staff joins Ideal Marketing
It's something that we have never done before but this week we decided to take on an apprentice. The process was far smoother than we thought it would be and (touch wood) we are delighted to have taken on Katrina with a view to train her up over the next 12 months...
