Marketing Insights
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Our most recent marketing posts
Marketing thoughts – plan with the end in mind
Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...
News you can use
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and...
39 per cent of company websites are not designed to work on mobile devices
39 per cent of companies in the UK are yet to develop their website to work on mobile devices, according to a new report released this month. With an increasing focus on the web and e-commerce for sales, this is an alarming figure. Social media, which is key in...
Looking forward to marketing in 2014 ?
I have been speaking to several people during November about how they feel business has been so far this year. What has emerged is encouragingly consistent: from London to Glasgow, people have told a similar tale. Their story is that things have picked up during...
What are the barriers to your SME growth?
The 2013 Albion Growth Report has shown high levels of optimism about future SME growth, but has also highlighted a number of key barriers which could prevent them from reaching their true potential. The first of these barriers are regulation and red tape, with 60% of...
Is a lack of marketing skills holding your business back?
A recent report has shown that 36% of SME’s have identified a gap in sales and marketing skills as restrictive for their businesses growth. The 2013 Albion Growth Report suggests that one in six businesses have identified a skills gap in the areas of sales and...
Test Everything You Do To See What Works About It and What Doesn’t
ONE OF THE great advantages of direct marketing is that you can test out different headlines, approaches, offers and in fact anything else to see how you can fine-tune and improve it. If you have a direct mail letter which is currently generating a five per cent...
Our 10th Birthday Party at The Waterfront
Thanks to everybody who came along to celebrate our 10th Birthday Party at The Waterfront last night. We've put the pictures from the event on our Facebook page. http://on.fb.me/18Z3Qjz
Create a System for Gathering Testimonials from Satisfied Customers
I WAS TALKING to a client about testimonials one morning. He explained that over the years he had received many warm letters from customers thanking him for his work. He reached into a drawer and presented me with a folder. His business involves carrying out the work...
10 changes to celebrate over the past 10 years
This month, The Ideal Marketing Company is celebrating 10 years in business. Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities. Interestingly, some of the areas we now work...
