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Our most recent marketing posts
How hard is it to shake off bad PR (or the rise of the dastardly gerbil)?
We see it all the time in the news – bad news stories about people, places, or businesses and their unpopular actions. These stories can stay in the memory for a long time – and in Google searches for even longer. Some examples that spring to mind include: A primary...
The Ideal Marketing Company Corporate Challenge
Market Harborough half marathon Saturday June 13th 2015 The Ideal Marketing Company are proud sponsors of Market Harborough’s very first Half Marathon Corporate Challenge. If you and your colleagues would like to take part in an exciting running event, we would...
Pinterest heightens appeal to male audience with new gender filter
The scrapbook of social media has announced that it has improved its guided search in order to allow its users to access gender-based pages, in a bid to increase its appeal to a currently limited male audience. Pinterest’s users are 80% female, and so this move could...
Social media campaign ‘This Girl Can’ goes viral
Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
This Girl Can campaign goes viral
Sport England’s ‘This Girl Can’ campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to ‘inspire women to wiggle, jiggle, move...
The incremental revolution
I love the wisdom contained in the expression that we overestimate how much we can achieve in a month and underestimate how much can be achieved over a year. We live in a culture where instant gratification is all around us. When we go on a diet we want results in...
LinkedIn… the social network that benefits your business
Whilst using Facebook and Twitter to showcase your business can get real results for many businesses, if you’re involved in a business to business company, LinkedIn should be your social media platform of choice. Billed as the social networking site for businesses,...
Lessons from a World Champion
It’s good to know how something works in principle. It’s better to meet somebody who has achieved at the highest level and is now passing on that wisdom to others. To celebrate 30 years of Leicestershire based Hothorpe Hall near Market Harborough, Steve Cram MBE was...
Ideal Marketing Company sign up for new Santa Fun Run
Market Harborough is to host its first ever Santa Fun Run on 14th December - with Ideal Marketing Company MD Alastair donning a Santa costume to raise money for charity. The event, organised by Race Harborough and sponsored by Snap Fitness, will see 250 runners in...
John Lewis ramps up the Twitter drama in lead up to Christmas ad reveal
As we enter November, John Lewis have been feeding the hype around their Christmas 2014 advert campaign with the launch of the ‘Twitter Twinkle’ app. The app promises to ‘light up your cover photo and share the Christmas cheer with a tweet from you to all your...
