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Our most recent marketing posts
Utilising the 12 minute window to capture your customers
Capture your customers New research has revealed that businesses have only a short 12 minute window to capture your customers to invest in their services or product before they move on to look into a more enticing competitor. The brief nature of this interaction means...
Could your website be in trouble when Google updates its search algorithm?
The announcement that Google is about to update their search ranking algorithm can strike fear into the heart of any website-running business owner, and the latest update is set to wreak havoc. Whilst previous updates focussed on penalising companies that were trying...
Bad weather fails to dampen enthusiasm for Festival of Cycling
More than 200 people took to the streets for the first ever ‘Festival of Cycling’ event run by Race Harborough and sponsored by Alden Electrical on Sunday 29th of March. The organisers hoped that it would offer something for everyone, but the bad weather proved too...
The Ideal Marketing Company’s Jess Shailes named in list of most engaged women on LinkedIn
This week The Ideal Marketing Company’s Head of Digital Marketing, Jess Shailes, has been named as one of the top 5 most engaged women in the marketing, advertising and PR sector on LinkedIn. The announcement comes as part of LinkedIn’s celebration of its most...
How hard is it to shake off bad PR (or the rise of the dastardly gerbil)?
We see it all the time in the news – bad news stories about people, places, or businesses and their unpopular actions. These stories can stay in the memory for a long time – and in Google searches for even longer. Some examples that spring to mind include: A primary...
The Ideal Marketing Company Corporate Challenge
Market Harborough half marathon Saturday June 13th 2015 The Ideal Marketing Company are proud sponsors of Market Harborough’s very first Half Marathon Corporate Challenge. If you and your colleagues would like to take part in an exciting running event, we would...
Pinterest heightens appeal to male audience with new gender filter
The scrapbook of social media has announced that it has improved its guided search in order to allow its users to access gender-based pages, in a bid to increase its appeal to a currently limited male audience. Pinterest’s users are 80% female, and so this move could...
This Girl Can campaign goes viral
Sport England’s ‘This Girl Can’ campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to ‘inspire women to wiggle, jiggle, move...
Social media campaign ‘This Girl Can’ goes viral
Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
The incremental revolution
I love the wisdom contained in the expression that we overestimate how much we can achieve in a month and underestimate how much can be achieved over a year. We live in a culture where instant gratification is all around us. When we go on a diet we want results in...
