Marketing Insights
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Our most recent marketing posts
Personalised marketing messages
As the trend of personalisation mounts, customers expect a new level of service based on personal context. More than ever, marketers need to understand the background of their customers. Personalised marketing messages are increasingly made possible through location...
New Facebook app ‘Notify’ takes on Twitter with customised alert
Facebook’s dominance on social media is rarely questioned, however, in terms of breaking news, Twitter is frequently viewed as a superior and better efficient social platform. With the aim of conquering their rivals in this area, Facebook have announced a new mobile...
Providing customer care digitally
HM Revenue & Customs (HMRC) have this week said that people should now use social media or web chat, rather than call its telephone helplines, to get help quicker. The suggestion has been made after it was revealed that HMRC only managed to answer half of the...
Our favourite Christmas marketing campaigns this year, so far…
The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list...
How to build a sales pipeline
For any company involved in the marketing and selling of larger ticket items (which include anything from consultancy to industrial machinery), sales will seldom take place after just one meeting or phone call. They need to be cultivated and worked on over time. But...
Using images you’ve found online: dos and don’ts
Online images If you’re a business with any kind of online presence, it’s highly likely that you use the internet to find images to use on websites, in marketing material, in presentations and on social media. Images can and do help to engage your customer; articles...
What could a ‘dislike’ button on Facebook mean for businesses?
Facebook founder Mark Zuckerberg has this month announced a ‘dislike’ button is very close to being ready for user testing. A ‘dislike’ button has often been requested by Facebook users since the launch on the ‘like’ button in 2009, and now Zuckerberg says that it is...
Is your customer database ‘dirtied’ with false information?
For many companies, collecting consumer data can be almost as important as selling a product. Whether used to market their product or service, or collate information on their target audience and who purchases from them, gaining a list of email addresses or phone...
The Ideal Marketing Company takes on two new students as part of ongoing training commitment
The Ideal Marketing Company has given two students the opportunity to experience working in a marketing agency first hand. Sonika Mistry, a DMU undergraduate, and Sophie Burleigh, who is currently studying at Robert Smyth Academy and next year plans to study Creative...
Could you be making these 3 simple mistakes with your website design?
Here at The Ideal Marketing Company, we have plenty of clients coming to us wanting a complete website update. Obviously we love to redesign and help to rebuild a brand, but did you know that a lot of the problems you have with the performance of your site can be...
