Marketing Insights
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Our most recent marketing posts
John Lewis retract offer of free tea and cake due to ‘busy cafes’
John Lewis is no longer offering free tea and cake to all loyalty card members, instead, being dependant on the amount you spend and the frequency of doing so. The reasoning behind one of the schemes key perks is due to the claim of its cafés become "extremely busy"...
Marketing thoughts- what is your company brand?
Have you created a brand for your business? What does your company stand for? Branding is not just for big businesses. Every company should have an essential message at its core for what it stands for. For example, the Ideal Marketing Company is about effective...
Facebook to crack down on ‘clickbait’ articles
Facebook is to begin its crack down on "clickbait" articles that feature eye-catching headlines but go on to show poor-quality content. The social network giants have agreed to introduce changes to the news feed to reduce the number of spam articles popping up....
Is ‘game theory’ an appropriate marketing tool?
Marketing can often feel like one big game, and it wouldn’t be too much of a stretch to see why. There is everything you need to lead a competitive and in-depth game, strategy, actors, rewards, winners and losers. It can seem disheartening at times. However coming to...
Marketing thoughts- keep your employees involved
One of the best ways to get your employees on board is to sit down and explain to them what your plans are for the business and ask them for their opinions and ultimately for their buy-in. Taking them through the process step by step, explaining what you're hoping to...
New member of staff joins Ideal Marketing
It's something that we have never done before but this week we decided to take on an apprentice. The process was far smoother than we thought it would be and (touch wood) we are delighted to have taken on Katrina with a view to train her up over the next 12 months...
Marketing thoughts – create niche products for niche areas
Let me ask you a ridiculous question. Can you make a hole in a wall using only light? You might be surprised to know that the answer is yes, but this is not a normal light. It is only when the light is focused into a laser beam that it will enable you to punch a hole...
Marketing thoughts- find the gaps.
Marketing thoughts Look for additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your...
Marketing thoughts- Contact companies you’d like to work with
Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. But as obvious as it may sound, the best way to attract the companies or individuals that you’d like to work with is to decide exactly who...
Marketing thoughts – plan with the end in mind
Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...
