Capture your customers
New research has revealed that businesses have only a short 12 minute window to capture your customers to invest in their services or product before they move on to look into a more enticing competitor.
The brief nature of this interaction means that any stumbling blocks in the online experience – such as slow loading time, missing links or unsuitable sales copy can ultimately cost you the chance to gain new custom. Therefore, when re-evaluating your digital output it is essential to keep in mind user experience.
Indeed, studies conducted by Shop Direct have shown that navigation is the biggest frustration when browsing online, with 33% of surveyed consumers reporting to have abandoned their shopping because the process was too complicated. Website optimisation, for view on mobile, tablet and desktop was noted to be of “paramount importance” with customers increasingly examining goods across multiple devices. This importance is echoed in Google’s announcement that they will be updating their algorithm to penalise those sites that are not mobile optimised.
However, it’s not always technical changes that are necessary to increase consumer engagement with your website. The use of a responsive blog, which is utilised to supply potential customers and clients with brand relevant content can serve to drive traffic to a site, as well as boosting revenue.
If you would like advice or support on how to capture your customers’ attention within the 12 minute window, give The Ideal Marketing Company a call on 01858 374 170.
