Marketing Insights
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Our most recent marketing posts
What could a ‘dislike’ button on Facebook mean for businesses?
Facebook founder Mark Zuckerberg has this month announced a ‘dislike’ button is very close to being ready for user testing. A ‘dislike’ button has often been requested by Facebook users since the launch on the ‘like’ button in 2009, and now Zuckerberg says that it is...
Is your customer database ‘dirtied’ with false information?
For many companies, collecting consumer data can be almost as important as selling a product. Whether used to market their product or service, or collate information on their target audience and who purchases from them, gaining a list of email addresses or phone...
The Ideal Marketing Company takes on two new students as part of ongoing training commitment
The Ideal Marketing Company has given two students the opportunity to experience working in a marketing agency first hand. Sonika Mistry, a DMU undergraduate, and Sophie Burleigh, who is currently studying at Robert Smyth Academy and next year plans to study Creative...
Could you be making these 3 simple mistakes with your website design?
Here at The Ideal Marketing Company, we have plenty of clients coming to us wanting a complete website update. Obviously we love to redesign and help to rebuild a brand, but did you know that a lot of the problems you have with the performance of your site can be...
The importance of online reviews to your marketing
We all know that in the past decade digital has been the big story in the marketing world, with traditional techniques either being side-lined or used alongside new technologies, such as social media. To an extent, some of the more traditional marketing practices have...
What will you share on Social Media Day?
Mashable’s 6th annual Social Media Day is taking place on 30th June, offering all businesses the chance to reflect on how much social media has revolutionised their marketing and, if used well, improved engagement with their customers. It’s easy to forget that social...
National Blood Week campaign sees letters disappearing across the UK
Letters have been disappearing from signs and shop fronts throughout the UK this week as part of a campaign encouraging people to donate blood, the national blood week. Landmarks, shops, brands and medical centres have removed the letter A, O and B to symbolise the...
Seminar helps businesses to make the most of social media
The Ideal Marketing Company's Head of Digital Marketing, Jessica Shailes, has announced that she will be running the next in a series of Market Harborough based seminars in June – this time asking businesses ‘Are you wasting your time on social media?’. Jessica has...
Harborough residents encouraged to have their say for State of the Town report
Harborough residents are being given the opportunity to make your voice heard by taking part in a survey about the town. The results of the survey will form part of a new report. Commissioned by Sustainable Harborough with support from Harborough District Council,...
Why Twitter’s new change could revolutionise your business’s social media use
It’s only a small change, but Twitter’s new ‘add a comment’ feature could revolutionise your business’s use of the micro blogging platform to build relationships with its potential clients. Previously, businesses have struggled with the limitations that Twitter puts...
