Marketing Insights
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Our most recent marketing posts
Use data to build relationships
More than ever before, consumers have a greater appreciation of their data’s value. But many companies don't use data to build relationships with customers. They are well aware of its uses but it’s up to the brand to use the data to create significant relationships...
Freeway Mad hit the Road to the States
We were delighted to hear that a band that is regularly played in the offices of The Ideal Marketing Company look set to hit the big time. They were first brought to our attention by one of our Leicester based clients. He played us 2 of their tracks towards the end...
The marketing mix – what’s best?
The marketing mix is different for every company. However, no matter what the nature of your organisation, you can usually make the assumption that to create a business with a healthy and secure base, it makes sense to look at the possible types of marketing that will...
What is the Marketing Mix?
The marketing mix is a term which relates to a series of marketing activities that can be used by a company or organisation to achieve their desired results. So for example, one company may have a marketing mix that consists of direct mail, PR, newsletters and...
Why the new Twitter character limit will be a good thing
Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
5 benefits of email marketing
With the breakthrough of marketing mediums such as social media, SEO and mobile marketing, you’d be forgiven in thinking that email marketing could be on its way out. Email marketing is however alive and well, and remains one of the most profitable means of marketing....
How to write a press release
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
The top marketing campaigns of 2015
As the year draws to a close, The Ideal Marketing Company have looked back on some of our favourite marketing campaigns over the past year. The campaigns cover everything from emojis to those that have helped to save lives. Volvo Car manufacturer Volvo this year...
Creating a content marketing strategy
Roughly 80% of businesses will use content marketing in 2016, it is now a necessary part of raising brand awareness. However, many still find it a daunting and intimidating task. The challenge lies with how your business can break through the crowds to connect with...
Personalised marketing messages
As the trend of personalisation mounts, customers expect a new level of service based on personal context. More than ever, marketers need to understand the background of their customers. Personalised marketing messages are increasingly made possible through location...
