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Marketing ideas for accountants to help you win more clients
Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
Short tail vs long tail keywords
Well-researched and targeted use of keywords is one of the most important factors in determining the success of your SEO. Once upon a time a keyword was simply a keyword, but as the complexity of the area has grown, there are now several types of keywords; including...
How to keep online customers loyal
It’s well known that attracting new customers costs much more than retaining existing ones, so understanding how to do the latter is important for any business. Of course, having a great product and competitive pricing are fundamentals to keeping online customers, but...
What’s the difference between a press release and an editorial article?
Press releases and editorial articles are both effective yet distinct ways of publicising a business and it’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected...
Elements for an effective email newsletter
Have you noticed that your monthly newsletter isn’t getting as many opens as it once was? Email marketing offers many benefits, but if you send out the wrong message, you can turn people off and risk losing their custom. It is important that you get any campaigns that...
Amazon Dash launched in the UK
Following on from its success in the US, Amazon has launched a range of branded instant purchase buttons in the UK, Germany and Austria. What is it? The Dash Button allows consumers to order and receive products within a day by pressing their button which costs £4.99...
How to create a brand
A brand is the name, logo, design, term or any feature that identifies one company from another. Your brand identity represents you and your values as well as what consumers feel when they think of your business. Regardless of a business’s size, it needs a brand...
Look up Leicester campaign launched
Look up leicester Have you noticed the reverse graffiti around the streets in Leicester? If so, you may also know that the graffiti messages have been created by a group youngsters from a local charity to get people to ‘look up’ at the city’s best architecture. The...
Going for Gold
I don’t know if you have been watching the Olympics on TV this past week or so? It’s nice to watch something on the news that celebrates the positive side of what people can achieve rather than the dark side. I’ve been particularly struck by the emotions on display...
How to build a customer database
A common issue for businesses is that that they don't keep in contact with their customers. This failure to learn how to build a customer database results in valuable future custom slipping through the net. So, the answer is simple – start reaching out to your...
