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Our most recent marketing posts
Open rates increase by using emojis in subject lines
Have you been paying attention to your inbox recently? If so, chances are you'll have noticed that emojis are showing up more and more frequently – most notably in email subject lines. Trying to compete for opens and clicks in a crowded mailbox can be a tough task....
Simple social media tips
Social platforms have become integrated in our everyday lives. By the time 2016 is over it is expected that there will be around 2.13 billion users on social networks around the globe. All of this makes social advertising one of the strongest tools for businesses....
How to get your customers to leave a review
Online reviews are becoming increasingly important to many businesses. Because everybody involved in marketing is clearly a liar (or so we got told regularly), potential customers are far more likely to trust real people that your marketing efforts. Having...
Marketing for accountants
Marketing for accountants is a topic I am asked about quite regularly. Despite what many people might say, marketing for an accountant does not need to be boring. In fact, from my experience and for what it’s worth most accountants aren't boring. They just have...
Marketers meet ad blockers
The UK now has over 12 million active users of ad blockers. This number is growing at an alarming rate and marketers need to think how to use media to ensure that their message reaches the right audience. The number of ad blocker users grew 82% in 2015 and it has...
Use data to build relationships
More than ever before, consumers have a greater appreciation of their data’s value. But many companies don't use data to build relationships with customers. They are well aware of its uses but it’s up to the brand to use the data to create significant relationships...
Freeway Mad hit the Road to the States
We were delighted to hear that a band that is regularly played in the offices of The Ideal Marketing Company look set to hit the big time. They were first brought to our attention by one of our Leicester based clients. He played us 2 of their tracks towards the end...
The marketing mix – what’s best?
The marketing mix is different for every company. However, no matter what the nature of your organisation, you can usually make the assumption that to create a business with a healthy and secure base, it makes sense to look at the possible types of marketing that will...
What is the Marketing Mix?
The marketing mix is a term which relates to a series of marketing activities that can be used by a company or organisation to achieve their desired results. So for example, one company may have a marketing mix that consists of direct mail, PR, newsletters and...
Why the new Twitter character limit will be a good thing
Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
