The number of people searching for dentists in Leicester is highly likely to be indicative of the number of people looking for new dentists because theyâre either not happy with their current dentist, or because they havenât been to the dentist in such a long time that they donât have one.
These people searching via Google then, are likely to be potential clients. New clients, who may well be in tremendous pain with toothache, who are looking for a dentist because they absolutely have to. New clients, who because theyâve come to you and youâve helped them, will recommend you to their family and their friends.
So, itâs worth your dentistâs website being found on Google, then?
Absolutely. In fact, as the following figures will demonstrate, you could be missing out on lots of potential new clients each month, by not optimising your website well enough to be found when people in Leicester are searching for websites.
Average UK monthly searches:
- For âdentist in Leicesterâ = 100 to 1,000
- For âLeicester dentistâ = 100 to 1,000
- For âemergency dentist Leicesterâ = 100 to 1,000
- For âNHS dentist Leicesterâ = 100 to 1,000
- For âbest dentist Leicesterâ = 10 to 100
There are of course, many other search terms that people use when searching for a new dentistâs website in Leicester, but with the majority of the above terms being used at least 100 times each month by people in the UK, getting your dentistâs website featured in these search results can only be a good thing!
How to get your dentistâs website found on Google
The following factors are just some of the areas taken into account when Google is deciding where your website should rank on Google:
- Technical SEO issues such as site loading speed, broken links and canonicalization
- SEO content including keywords, headings and image tags
- Unique content that adds value
- Links to your website from social media and other well respected websites
How to find out where your website ranks for a specific search term
Thereâs a handy tool that I use to see where a website is currently ranking for any given term, called Search Engine Genie. Simply put your dentistâs website address in the top box and decide which search term you want to investigate.
If your results arenât quite as good as you would like them to be, feel free to get in touch with us to see how we can help you to improve them. We have a team of online marketing specialists who design and develop websites with search engine optimisation in mind. We keep up with the latest tools and techniques so that you donât have to, but if you do find it anywhere near as fascinating as we do, weâre happy to share our advice with you!
