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Which colour best describes your brand?
Ideal’s MD Helen Campbell has some thoughts on how colour can influence customers and potential clients. When redecorating the Ideal Marketing meeting room recently, we decided to repaint the rather drab magnolia walls in one of our brand colours. As these are orange...
A guide to measuring SEO success
There’s much more to SEO than keyword rankings Rankings do not guarantee more business. Usually they help – especially if your website is ranking for relevant search terms that your target audience actually uses – but they’re not the be all and end all when it comes...
AI and marketing: the consequences on privacy in the age of GDPR
Jess Shailes, Ideal’s Head of Digital Marketing will be joining other experts, including a speaker from Canada and a professor from the University of Leeds, to deliver a talk on ‘AI & E-Privacy’ at a Leeds Digital Festival event which is already sold out. Leeds...
Tips for successful PR – Understanding the media
The general aim of much of the PR that we carry out for clients is to get great coverage across a range of different media outlets to achieve a specific objective. This might be to build a brand, raise awareness, promote a new product/service or to deliver key...
Recruitment company GDPR: do your candidates show legitimate interest?
Recruitment agencies rely on communicating with candidates to function. So, with the changes that GDPR brings, how will this impact recruitment agencies? GDPR replaces the Data Protection Act 1998 – a necessary modernisation given how much communications have changed...
Why local PR is great for law firms
Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...
Why an investment in SEO can pay dividends for law firms
If you are a senior partner in a law firm, then keeping an eye on the volume of work coming into your business will be a key priority. Long gone are the days when firms could simply rely on networking and the local press to promote their services and generate new...
Do estate agents still need websites?
Do estate agents still need websites now there are online real estate portals? Has the exponential growth of online real estate portals such as Rightmove, Zoopla and On the Market over the past few years spelled the demise of high street estate agents? Rightmove for...
Brand marketing versus direct response marketing – which to focus on in 2018?
Brand versus direct response The debate about brand versus direct response has often polarised marketers in the past, with one side focussed on an immediate return; the other preferring to play the long game. In reality, whichever aspect a business chooses to focus...
Facebook’s algorithm is changing for businesses – here’s what you need to know…
As always, social media is continuing to change and evolve. You may have heard that Facebook is changing (again). On January 11th, Mark Zuckerberg announced that Facebook’s news feed algorithm is changing to prioritise content from friends, family and groups over news...
