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Data protection changes: to stay or to ICO
The Information Commissioner’s Office (ICO) produces advice for businesses about how to stay compliant with data protection law. In light of current data protection requirements and the changes that are due to come into force shortly, our Head of Digital Marketing...
Using customer care to grow a business
Quality customer care is a sure fire way to aim for steady, predictable growth. Every business book on the shelf will tell you that. But in truth, many companies survive and make a good living by barely offering any care at all for their customers. Maybe this is...
34 ways to keep your customers happy
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to. Encourage feedback at all stages so...
What is an SSL certificate and why do I need one?
An SSL (Secure Sockets Layer) certificate is the standard security technology for establishing an encrypted link between a web server and a browser. SSL certificates are more important now than ever before. They are particularly important if a website visitor is...
Choosing the right social media platform for your business
Despite popular belief, you don’t need to be on all social media platforms to promote your business. By just picking the platforms that work for your company and utilising all of the features they have to offer you could be making a bigger difference with just one...
Grow your Instagram following with these 5 tips
Instagram can be a fantastic social media platform for businesses. In fact, a strong Instagram presence can even become a main source of income. Relevant, well-curated content is a must but the key to Instagram success is gaining followers. So how exactly do you go...
Are you using banned hashtags on Instagram?
Instagram is fantastic, I think we can all agree on that. It gives us so many opportunities to showcase our products, services and personalities online in a visual way. But, did you know that using just one banned hashtag in your Instagram post makes all of the other...
How to get your LinkedIn profile ahead of the competition
Your LinkedIn profile is great place to showcase both you and the company you work for in the best possible light. LinkedIn has over half a billion users globally. While this means there's lots of competition to get noticed, it also means it's a great platform...
A guide to marketing strategy for recruitment agencies
Marketing strategies for recruitment agencies When it comes to growing your recruitment agency, where do you start? We know that time is a luxury for most recruitment agents, so have kept it simple when explaining the types of marketing strategy you should be...
Eliminating yourself from the equation
Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...
