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10 exciting things I learnt at April’s Brighton SEO
On April 27th 2018 thousands of search engine optimisation enthusiasts/geeks from as far away as Japan got together to indulge in all things SEO, listening to the latest views and insider tips from the celebrities of the search world. Held at The Brighton Centre, the...
10 tips for writing a great press release
The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...
Is email marketing still effective?
A guide to creating an email newsletter that works in 2018 In light of GDPR, there is a lot of talk about mailing lists and if email marketing can still help your business. As of May 25th 2018, new regulations allow you to contact only individuals who have...
Which colour best describes your brand?
Ideal’s MD Helen Campbell has some thoughts on how colour can influence customers and potential clients. When redecorating the Ideal Marketing meeting room recently, we decided to repaint the rather drab magnolia walls in one of our brand colours. As these are orange...
A guide to measuring SEO success
There’s much more to SEO than keyword rankings Rankings do not guarantee more business. Usually they help – especially if your website is ranking for relevant search terms that your target audience actually uses – but they’re not the be all and end all when it comes...
AI and marketing: the consequences on privacy in the age of GDPR
Jess Shailes, Ideal’s Head of Digital Marketing will be joining other experts, including a speaker from Canada and a professor from the University of Leeds, to deliver a talk on ‘AI & E-Privacy’ at a Leeds Digital Festival event which is already sold out. Leeds...
Tips for successful PR – Understanding the media
The general aim of much of the PR that we carry out for clients is to get great coverage across a range of different media outlets to achieve a specific objective. This might be to build a brand, raise awareness, promote a new product/service or to deliver key...
Recruitment company GDPR: do your candidates show legitimate interest?
Recruitment agencies rely on communicating with candidates to function. So, with the changes that GDPR brings, how will this impact recruitment agencies? GDPR replaces the Data Protection Act 1998 – a necessary modernisation given how much communications have changed...
Why local PR is great for law firms
Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...
Why an investment in SEO can pay dividends for law firms
If you are a senior partner in a law firm, then keeping an eye on the volume of work coming into your business will be a key priority. Long gone are the days when firms could simply rely on networking and the local press to promote their services and generate new...
