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Our most recent marketing posts
Learning from the World Cup: winning on social media
If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...
Spotlight on Ideal: Ideal Marketing Company emerges stronger than ever after a year of adversity
When Niche magazine approached Managing Director Helen Campbell to find out how the team at Ideal had coped with 12 months of adversity, she had a fascinating story to tell... View the Niche article. Some of you may know that the last 12 months at The Ideal Marketing...
A client in the spotlight: Harborough Energy (solar crowdfunder)
Harborough Energy crowdfunder bid aims for £5000 M&S prize Ideal client and local green energy co-operative Harborough Energy has set in motion an exciting new crowdfunding initiative prior to the launch of its second energy share offer in a bid to win £5000 in...
How to write engaging content
The mention of content marketing alone might be enough for you to curl into your shell. Writing may be something you haven’t taken on since your school days and you may have convinced yourself that you’re incapable of writing any form of content. That simply isn’t...
How content marketing can help your small business
With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
Achieve apostrophe expertise
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
Why the PR process doesn’t end once you’re in the news
You’ve found out that the latest press release or article you sent out has gained some media coverage in the local or national press. Congratulations! Having your company’s news or thoughts in a newspaper, industry magazine or influencer’s blog is an extremely...
Most executives aren’t confident in their digital skills
In an article published on East Midlands Business Link, figures from a 2018 Deloitte survey demonstrate that only 45 per cent of executives are ‘confident in their own digital skills and ability to lead their organisation in the digital economy’. With this is mind,...
A guide to writing a case study
A case study is a powerful content format that is often overlooked in favour of other content areas. This is an unfortunate fact due to the influence that a well-written case study can have on customers’ purchasing decisions. The 2016 B2B Content Marketing...
PR tips – How to write a great article pitch for the media
Writing PR articles for the media is a great way get your company, product or service noticed. Editorial is very effective for both B2B and B2C marketing and can be a more powerful persuader than advertising as editorial features are often seen as having more...
