Marketing Insights
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Our most recent marketing posts
What is a meta description and how do I optimise it for SEO?
If you work with an SEO agency, are new to the world of digital marketing or simply want to boost your website’s search results you will have encountered the term ‘meta description’. We’ve answered the most common queries about meta descriptions to help get you...
5 ways to rank highly in mobile search
If you follow the marketing and SEO news you’ll know that 2018 has been all about a shift to mobile. With more than half of overall web traffic coming from mobile, Google has put a spotlight on mobile performance this past year and is encouraging website owners and...
What’s the right tone of voice for your website?
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
Ideal Marketing looks at 15 years of change in the marketing industry
To mark our 15th anniversary, Ideal Marketing looks at 15 years of change in the marketing industry. Wow… 15 years already! As we look back over the last 15 years, Ideal Marketing Company has had many significant achievements since setting up in 2003. We’ve moved...
Are you getting the most from your Google Analytics account? 6 steps to optimise your data and provide meaningful reports
Google turned 20 recently, and while it is surprising to some that Google has been around for so long, I’d struggle to imagine going through a day without using one of its products. Most of these products are heavily relied upon, taken for granted and ‘free’. As a...
What is influencer marketing?
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
Expanding the PR and copywriting team at Ideal Marketing
Introducing Louise Smith, the newest member of our PR team! You might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now,...
15 years of providing marketing services in Leicestershire and Northamptonshire
Happy Birthday to the Ideal Marketing Company! Fifteen years is a long time in marketing. Since The Ideal Marketing Company was set up in 2003 to provide marketing services to companies in Market Harborough, Leicestershire, Northamptonshire and beyond, both the...
Is Google Job Search good or bad for recruitment agencies?
This month saw Google launch its job search function in the UK after its initial US launch. In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...
Estate agents: What your website design says about you
Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...
