Presenting the award at the santa runThe Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December.

The inaugural Alastair Campbell Award was set up by Race Harborough and Ideal Marketing. Every year the trophy will be awarded to a volunteer who has made an outstanding contribution to Race Harborough events.

The award was set up in recognition of the role that Alastair played in helping the directors set up Race Harborough which runs local sporting events such as the Tunnel Run and the Harborough Triathlon as well as the Santa Run. Each event also raises money for local charities.

Recognising the contribution of volunteers in the community
Brian Corcoran and Kenny Anderson of Race Harborough joined together with Ideal Marketing’s current owner Jess Shailes to create the award which will be given out annually to volunteers who deserve special recognition for the support that they offer at Race Harborough events.

“Alastair played a very important part in many community events and organisations and his support, enthusiasm, energy and marketing knowledge was immensely helpful when we were setting up Race Harborough back in 2014,” comments Brian. “He was always happy to offer his time and help as he believed very strongly in the importance of keeping fit and healthy in a way that could be accessible to everyone.”

The 2019 award went to Jo Howell and was presented to Jo at the Santa Run by Alastair’s wife Helen who also took part in the race for the first time in Alastair’s memory.

“Race Harborough couldn’t function without the support of people like Jo who turn out in all weathers to help make these events run smoothly so it’s nice to be able to show how much we appreciate that support,” adds Brian.

Leaving a legacy for the business community

Alastair was active in many other roles in the community, including setting up and running the Business Agenda and Working Breakfast not-for-profit networking groups for local businesses. He was also President of the Chamber of Commerce at the time of his cardiac arrest.

Alastair’s wife Helen was delighted to present the award saying: “Having lived in Harborough for over 20 years, Alastair was always keen to try and give something back. He was also passionate about wellbeing in general and running in particular, so this award really sums up what he was all about. As his family, it is comforting to see that his impact and contribution has not been forgotten.”

This year’s Santa Run saw 400 Santas of all ages run a 2km or 5km circuit around Welland Park. The event raised around £1000 for local charities including the Squires Effect.


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