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Our most recent marketing posts
Why Beating the Algorithm Starts with Understanding Humans
Run time: 60 seconds Are you spending more time trying to figure out algorithms than you are trying to figure out your customers? For many small business owners, marketing can feel like a constant battle against a mysterious, ever-changing algorithm. We get so focused...
From Idea to the Red Dot: Crafting a TEDx talk
https://youtu.be/reaSl79BHes?si=6Fy3YniHEFyOvZi1 Run time: 3:27 seconds Last week, we discussed the first steps of applying for a TEDx talk. But what happens after you get that acceptance email? How do you take a raw idea and shape it into something ready for the...
Tips for Landing a TEDx Talk
https://youtu.be/tIvwTWYUNnI?si=srKPsT4_FEwyLYvP Run time: 3:56 seconds Have you ever dreamt of stepping onto that iconic red circle to deliver a TEDx talk? It is an incredible journey, and knowing where to begin can feel like the biggest challenge. If you're...
Brands That Nailed Audience Targeting.
https://youtu.be/5C_OeoEkyxo?si=GL6MphCadFoBbgpd Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How do you turn audience analysis into real-world success? For the past three weeks, we’ve covered how to identify, prioritise, and understand your...
Using Data to Understand Your Audience Better
https://youtu.be/tAsJThw-lEo?si=Gbahdi1iM50yfWJi Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? Do you feel like you're guessing what your audience wants? Data can give you the answers, turning assumptions into certainties. But where do you...
Finding Your Sweet Spot: How to Target High-Value Audiences
https://youtu.be/zntpg9HhdkE?si=F5sRqoU-Oac9Pvya Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? How do you decide where to focus your marketing energy when you have multiple audience segments? If you try to target all of them at once, you’ll...
Jess Shailes takes to the TEDx stage with her talk, ‘The Hidden Story Behind Why We Buy’
https://youtu.be/C_HhhfResuw?si=PXwNAAIiziwbhSSm Here at Ideal Marketing, we’re all about connecting businesses with their ideal clients by enabling them to clear the chaos and connect with what truly matters to their customers. So, when MD Jess Shailes was invited to...
How to Identify Your Most Profitable Audience Segments
https://youtu.be/rqh-VOFAqGE?si=_jzVKFKf-CkEDiI7 Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? How much of your marketing budget is wasted on the wrong audience? It’s a common problem, but one you can solve. Trying to appeal to everyone...
From Theory to Practice: Nudges in Action
https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...
The Role of Choice Architecture in Marketing
https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...
