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From Theory to Practice: Nudges in Action
https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...
The Role of Choice Architecture in Marketing
https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...
How to Ethically Influence Your Audience’s Decisions
https://youtu.be/L__jYNYu3uE?si=RmSr12DpNeFZ7Div Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered, where’s the line between helping your audience and manipulating them? Last week, we explored what nudges are, but let’s...
The Science of Influence: What Is Nudge Theory, and Why Does It Work?
https://youtu.be/PYU5nGZQocE?si=L31O-b6uGqZhmFqk Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Have you noticed how the "most popular" plan is often pre-selected on websites? Or wondered why healthy snacks are often at eye level while the...
What’s Next After the Sale? How to Turn Customers Into Fans
https://youtu.be/dlSQXu4U1zg?si=AXUyMbNnT5ZbD0TO Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? You’ve guided your customer from awareness to purchase. But what’s the real key to building long-lasting loyalty? Turning satisfied customers into...
The Role of Emotions in the Customer Journey
https://youtu.be/l5903vc7vDI?si=rxyKELUttyM-qdHR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Why do some brands just “feel right” every step of the way? It’s because emotions shape the customer journey. People often remember how you...
How to Identify and Fix Gaps in Your Customer Journey
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
What Is the Customer Journey and Why Does It Matter?
https://youtu.be/mjRf5eXkzsM?si=oNt9sTqSvROAK6yY Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Let’s clear something up: when you hear “customer journey,” think of it as the path a prospect takes from first discovering your business right...
The Automation Advantage of Content Marketing
https://youtu.be/pVOoELGCjLw?si=lVuUSAimlTwpqjUf Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What if your marketing could work around the clock, building trust and relationships even while you sleep? That’s the automation advantage of...
From First Impression to Forever: Content Marketing as Courtship
https://youtu.be/rTZGVBXnyLo?si=5yCrpVJ6UfPcrZ3P Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What if I told you content marketing is a lot like dating? It’s all about building trust and nurturing a relationship over time. Much like a...
