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How to Identify and Fix Gaps in Your Customer Journey
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
What Is the Customer Journey and Why Does It Matter?
https://youtu.be/mjRf5eXkzsM?si=oNt9sTqSvROAK6yY Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Let’s clear something up: when you hear “customer journey,” think of it as the path a prospect takes from first discovering your business right...
The Automation Advantage of Content Marketing
https://youtu.be/pVOoELGCjLw?si=lVuUSAimlTwpqjUf Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What if your marketing could work around the clock, building trust and relationships even while you sleep? That’s the automation advantage of...
From First Impression to Forever: Content Marketing as Courtship
https://youtu.be/rTZGVBXnyLo?si=5yCrpVJ6UfPcrZ3P Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What if I told you content marketing is a lot like dating? It’s all about building trust and nurturing a relationship over time. Much like a...
Content That Connects: Turning Strangers into Fans
https://youtu.be/l-DT3z5WxqY?si=V_0_IKoDakXfNhqZ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Ever wonder how some businesses turn casual viewers into raving fans? The answer lies in content that truly connects. Content marketing is all...
Why Content Marketing Isn’t Just Blogging
https://youtu.be/sPI7IsJY3KA?si=m6mIrNBrcHKK5Cz- Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Think content marketing is just about writing blogs? You’re not alone, but it’s so much more than that. Content marketing is about building trust...
The Value Multiplier: How to Amplify Impact Across Your Business
https://youtu.be/N1c0LYmMJgQ?si=8Zree7xpGkvIJDlY Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? I usually only talk about marketing but understanding value transforms everything from how you operate to how you grow. Take operations. Knowing...
From overwhelm to clarity: simplifying value for your customers
https://youtu.be/Em-E5A9uSQs?si=RvzTO_754CWHvl-o Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Ever walked into a store, faced endless options, and left empty-handed? That’s the paradox of choice, proof that clarity beats complexity every...
The Business of Value: How It Drives Growth
https://youtu.be/VEVBTd1sLmY?si=ktUJybD_yjQlUTkb Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? What’s the secret to transforming your pricing, products, and overall business performance? The answer is simple: value. Value isn’t just a...
The Emotional Side of Value: Why It Matters
https://youtu.be/mtCHK7IrpqE?si=r7QqyZk0COOyfmCR Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Did you know most buying decisions are made emotionally and only rationalised later? That’s right. Your customers’ hearts are running the show, not...
