Marketing Insights
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Our most recent marketing posts
What to consider if you’re starting your own podcast?
https://youtu.be/JF-YFrCw_2Y?si=q0MkODXQqCOlwFzV Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? If you're seriously considering starting your own podcast, it can be an exciting journey, but there are crucial aspects to consider before diving...
Should You Consider Podcasting?
https://youtu.be/CzKxCXgdXtw?si=nIbypN_3_RCbqdhO Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Podcasting can be a great way to connect with engaged audiences across all age groups and gain a loyal following. I spend almost half my waking...
What are you worth? The Value Webinar Replay
Are you struggling to connect with your customers and wondering why your marketing efforts aren’t hitting the mark? It’s time to fix that. The Value Webinar helps entrepreneurs and business owners to understand the critical role that 'Value' plays in their business,...
How to demonstrate value in your marketing
https://youtu.be/oMqzNF1CeIM?si=7AOZfOlSMehvn5Ap Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? You’ve defined your customer value, aligned your business strategy, and nailed your pricing. Now, how do you communicate that value through...
Pricing for Profit: Focus on Customer Value
https://youtu.be/L6Xprb8QxdM?si=bRL5KkoPgu_VA4jX Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to pricing your offering, understanding value changes everything. Are you pricing based on what your offering costs you to deliver,...
Aligning your business with what customers value
https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...
What Is Customer Value, and Why Does It Matter?
https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...
Why Promotion Dominates the 4Ps of Marketing and How to Balance it
https://youtu.be/nFeuabCDR28?si=ysHAJHoze9LivUG0 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In marketing, the 4Ps: Product, Price, Place, and Promotion, are the foundation of any strategy. But let’s be honest, Promotion tends to steal the...
Rethinking ‘Place’: Optimising Distribution Channels for B2B Service Businesses
https://youtu.be/_QyiaRyvTA4?si=j9B2a633qZIo9kbF Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When we talk about the 3rd P of marketing, "place", we often think of physical locations like offices, venues, or stores. However, for modern B2B...
The Power of Pricing: Balancing Value and Profitability
https://youtu.be/185Sz90TT-s?si=pumeY1eks9BB_M22 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 Ps of marketing, “Price” is a critical factor. It’s more than just a number; it reflects value, positioning, and consumer...
