Marketing Insights
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Our most recent marketing posts
From Empathy to Evidence: The importance of backing up your ideas with data
Run time: Run time: 2 minutes How well do you really understand your customers and their needs? Many business owners think they know their audience, but this understanding often relies on assumptions. Effective marketing starts with empathy, but it needs to be backed...
Spotting Strategic Opportunities: The Real Lesson from Blockbuster’s Fall
Run time: 1 Minute 17 secondsHow often do we get so caught up in running our business that we miss the bigger picture? The businesses that thrive aren’t just those that do things better, they’re those that stay clear on the real value they offer and are always looking...
The Power of Storytelling in Marketing
Run time: 60 secondsDo you ever feel like you’re shouting into the void? You’re sharing all the great features of your product or service, but the message just isn’t landing. For many business owners, particularly in technical or "dry" industries, this is a common...
Is Marketing Overwhelm Holding Your Business Back?
Run time: 38 seconds Marketing can feel like a full-time job on top of running your business, can’t it? With endless advice about new platforms and tactics, it’s easy to get lost in what you “should” be doing. Here’s the antidote: forget the fads and get back to...
Is Your Marketing Just Lipstick on a Pig?
Run time: 1 minute 12 secondsDo you think marketing is just about promotion? It’s a common and damaging misconception that can hold your business back. If you only focus on promotion, you risk simply putting lipstick on a pig, spending money to shine up an offering...
Why Beating the Algorithm Starts with Understanding Humans
Run time: 60 seconds Are you spending more time trying to figure out algorithms than you are trying to figure out your customers? For many small business owners, marketing can feel like a constant battle against a mysterious, ever-changing algorithm. We get so focused...
From Idea to the Red Dot: Crafting a TEDx talk
https://youtu.be/reaSl79BHes?si=6Fy3YniHEFyOvZi1 Run time: 3:27 seconds Last week, we discussed the first steps of applying for a TEDx talk. But what happens after you get that acceptance email? How do you take a raw idea and shape it into something ready for the...
Tips for Landing a TEDx Talk
https://youtu.be/tIvwTWYUNnI?si=srKPsT4_FEwyLYvP Run time: 3:56 seconds Have you ever dreamt of stepping onto that iconic red circle to deliver a TEDx talk? It is an incredible journey, and knowing where to begin can feel like the biggest challenge. If you're...
Brands That Nailed Audience Targeting.
https://youtu.be/5C_OeoEkyxo?si=GL6MphCadFoBbgpd Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How do you turn audience analysis into real-world success? For the past three weeks, we’ve covered how to identify, prioritise, and understand your...
Using Data to Understand Your Audience Better
https://youtu.be/tAsJThw-lEo?si=Gbahdi1iM50yfWJi Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? Do you feel like you're guessing what your audience wants? Data can give you the answers, turning assumptions into certainties. But where do you...
