https://youtu.be/5bfta8mcFXI Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing plan support your business goals? This might seem like a really silly question after all if your marketing doesn't support your business then...
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you've missed it and want to go back. In this post,...
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
Like any other investment in your business's growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here's how to make a marketing budget plan that works for your...
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...
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