https://youtu.be/HhJ4qn2YrdY Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking things too fast with your business relationships? How would you feel if you went on a first date with somebody, and then they brought along their...
https://youtu.be/SsoklDjFxZE Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are you neglecting your business relationships and could you show a little bit more love? This month it’s February, the month of love with valentines halfway through,...
https://youtu.be/lUwJhaMFkak Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the resources you need to achieve your marketing goals? When you were laying out your plan, it was probably based on assessing the best channels for you to...
https://youtu.be/7mp-3StRJeo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How will you tell if your marketing plan is successful? It's not as simple as ‘are we getting more leads and customers?’ because it can take a while for marketing...
https://youtu.be/5bfta8mcFXI Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing plan support your business goals? This might seem like a really silly question after all if your marketing doesn't support your business then...
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you've missed it and want to go back. In this post,...
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