https://youtu.be/kZGCGnJOt4w Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready for the Google Analytics switchover in July? If you're not already aware, then Google Analytics is a free website tracking software that allows you to...
https://youtu.be/AGdNz9HdD1Y Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you feeling a little unloved? Getting positive feedback is great for morale and brilliant for marketing when it comes in the form of testimonials and case studies....
https://youtu.be/lUwJhaMFkak Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the resources you need to achieve your marketing goals? When you were laying out your plan, it was probably based on assessing the best channels for you to...
https://youtu.be/5bfta8mcFXI Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing plan support your business goals? This might seem like a really silly question after all if your marketing doesn't support your business then...
You're probably aware that hashtags have a key role on Twitter, but what about Facebook, LinkedIn, and Instagram? In this post, we'll discuss how and when you should use hashtags to organise and track topics in your social media and the best practices for each...
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
It's no secret that website design is constantly evolving. What was once popular in web design may now be considered outdated, so if you want to keep up with the times, you'll need to make changes to your website design from time to time. Whilst sliding banners on...
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
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