https://youtu.be/FM5Pg0mORik Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could you be turning off your customers? One of the most common mistakes we see on websites is when companies talk about themselves too much. If you're unsure if this...
https://youtu.be/AGdNz9HdD1Y Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you feeling a little unloved? Getting positive feedback is great for morale and brilliant for marketing when it comes in the form of testimonials and case studies....
https://youtu.be/HhJ4qn2YrdY Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking things too fast with your business relationships? How would you feel if you went on a first date with somebody, and then they brought along their...
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
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