The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...
Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...
Quality customer care is a sure fire way to aim for steady, predictable growth. Every business book on the shelf will tell you that. But in truth, many companies survive and make a good living by barely offering any care at all for their customers. Maybe this is...
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to. Encourage feedback at all stages so...
Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...
The local media can be a very powerful marketing tool. As a marketing and PR agency with many customers in the Market Harborough area, we have worked hard to develop good relationships with local media organisations such as the Harborough Mail, Active magazine and Hfm...
Many people think that as a marketing and PR company, if we want to get a client featured in the media we just write a press release about something interesting that has happened in the organisation. However, a press release isn’t always the best way to get your...
Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...
There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
If you have read my previous article on why professional services firms need digital marketing, you will know that more and more people are using the internet to find a solicitor or accountant. You will also know that the world of professional services is continuously...
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