Nov 22, 2021 | Customer Targeting, Digital Marketing, Marketing Planning, Marketing Strategy, Messaging
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
Nov 2, 2021 | Uncategorized
Last night I watched Tim Minchin, the comedian and musician live. I’ve been following his work for years, and it didn’t disappoint. But what I didn’t realise until last week was that Tim had taken a ten year break from comedy, and this is his...
Sep 17, 2021 | Marketing Strategy, Messaging
This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...
Aug 10, 2021 | Customer Targeting, Digital Marketing, Marketing Strategy
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
Jul 2, 2021 | Content Marketing, Customer Targeting, Marketing Strategy
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
