Aug 31, 2023 | Customer Targeting, Marketing Strategy, Webinars and Training
Discover how a marketing funnel can boost your business If you’ve committed time, energy and money into marketing but you’re not seeing the results you want, your marketing funnel could need work. It may be that with a few tweaks to your existing...
Aug 25, 2023 | Customer Targeting, Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Strategy, Messaging
Run time: 50 seconds Prefer to read this week’s Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your messaging and the impact that it has on your...
Aug 18, 2023 | Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Strategy, SEO, Social Media
Run time: 56 seconds Prefer to read this week’s Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I’ll summarise the main options, however, we have a post which provides a lot more information. Websites – I...
Aug 14, 2023 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 46 seconds Prefer to read this week’s Ideal Marketing Minute? What does success look like on your website? And have you defined it on Google Analytics? Website tracking software is capable of telling an awful lot about how your website is used, but you...
Aug 7, 2023 | Content Marketing, Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 56 seconds Prefer to read this week’s Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it’s worth understanding the difference between a vanity and a clarity metric....
