Dec 8, 2023 | Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 53 seconds Prefer to read this week’s Ideal Marketing Minute? Are you missing an annual branding opportunity? Last week, we questioned joining the Christmas sales hype but what about year-round chances to engage with your customers? The answer will...
Dec 1, 2023 | Content Marketing, Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 55 seconds Prefer to read this week’s Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday, Cyber Monday, and the upcoming Christmas...
Nov 24, 2023 | Content Marketing, Customer Targeting, Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Strategy, Messaging
Run time: 51 seconds Prefer to read this week’s Ideal Marketing Minute? Could a messaging framework help convert your insight into action? Over the last few videos, you should understand so much more about your ideal customer, but what next? Messaging frameworks...
Nov 17, 2023 | Content Marketing, Customer Targeting, Digital Marketing, Ideal Marketing Minute, Marketing Strategy, Messaging
Run time: 48 seconds Prefer to read this week’s Ideal Marketing Minute? Do you want to create a magnetic customer appeal with your marketing? A lot of marketing training and conversations nowadays are around technology, algorithms, AI and hashtags, but marketing...
Nov 11, 2023 | Content Marketing, Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy, Messaging
Run time: 54 seconds Prefer to read this week’s Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let’s start by distinguishing between the two: With targeting, you focus your marketing budget, campaigns and materials on...
