Run time: 1 Minute 10 Seconds
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Maybe it’s a video you’d film if you had the right setup. A short article that needs one more review. A tip you’ve been meaning to write up for months. Good intentions but nothing out the door.
It’s one of the most common things we see with business owners and their content. Not a lack of ideas. A lack of permission to share them before they’re perfect.
Here’s what tends to happen. You hold an idea back until it’s polished. But perfect never quite arrives. So the idea sits. And while it’s sitting, your audience is missing out on something that could genuinely help them.
The reassuring truth is that your audience isn’t looking for studio lighting and five-star editing. They’re looking for something useful and real. An honest, unpolished explanation filmed on your phone, written in plain language, shared without a full creative brief behind it, often lands better than the slick version. It feels human. It feels approachable. And people trust it more for it.
The content that earns trust isn’t always the content that looks the best. It’s the content that actually helps.
So this week, try this:
What’s the idea you’ve been sitting on? Share it. Just as it is.
Pick one thing your audience would find genuinely useful. Explain it plainly. Don’t wait for it to be perfect because your audience will find it far more valuable than you think.
If you want to get clearer on what your audience actually values – so you know which ideas are worth sharing – the Customer Value Scope is a great place to start. You’ll also find practical tools in our free marketing resources.
More next week, as we wrap up the month.
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This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
