Run time: 1 Minute 26 Seconds Prefer to read this week's Ideal Marketing Minute? The answer is not what most owners expect. We like to believe we buy logically, comparing options and choosing the sensible one. But most buying decisions are made emotionally and...
Run time: 1 Minute 03 Seconds Prefer to read this week's Ideal Marketing Minute? Quick test. Think about how you describe your business: the words on your website, the phrases you reach for when someone asks what you do. Now think about two or three of your closest...
Run time: 1 Minute 25 Seconds Prefer to read this week's Ideal Marketing Minute? Are you worth it? It sounds blunt, but it's the question every business is quietly answering all the time. Because a business only survives when it delivers something customers value...
Run time: 60 seconds Are you spending more time trying to figure out algorithms than you are trying to figure out your customers? For many small business owners, marketing can feel like a constant battle against a mysterious, ever-changing algorithm. We get so focused...
https://youtu.be/reaSl79BHes?si=6Fy3YniHEFyOvZi1 Run time: 3:27 seconds Last week, we discussed the first steps of applying for a TEDx talk. But what happens after you get that acceptance email? How do you take a raw idea and shape it into something ready for the...
https://youtu.be/tIvwTWYUNnI?si=srKPsT4_FEwyLYvP Run time: 3:56 seconds Have you ever dreamt of stepping onto that iconic red circle to deliver a TEDx talk? It is an incredible journey, and knowing where to begin can feel like the biggest challenge. If you're...
https://youtu.be/C_HhhfResuw?si=PXwNAAIiziwbhSSm Here at Ideal Marketing, we’re all about connecting businesses with their ideal clients by enabling them to clear the chaos and connect with what truly matters to their customers. So, when MD Jess Shailes was invited to...
https://youtu.be/dlSQXu4U1zg?si=AXUyMbNnT5ZbD0TO Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? You’ve guided your customer from awareness to purchase. But what’s the real key to building long-lasting loyalty? Turning satisfied customers into...
https://youtu.be/l5903vc7vDI?si=rxyKELUttyM-qdHR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Why do some brands just “feel right” every step of the way? It’s because emotions shape the customer journey. People often remember how you...
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
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