Run time: 49 seconds
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Are you expecting too much too soon?
Last week, hopefully you assessed your marketing funnel, but this week we’re asking if you really have a funnel at all? Do you give people an opportunity to get to know, like and trust you before asking for the sale?
Content marketing can be a great way to do this on autopilot, by providing information via video, social media posts, email lists as well as your website. People get an opportunity to understand more about your product, your service and your business before making a commitment. Without it, it can feel like the business equivalent of proposing on the second date, so, if you’re getting ghosted you might have a better understanding of why now.
For more on this metaphor you can check out our post on what do content marketing and dating have in common?
Next week we’ll be addressing is your product ladder is too steep?
Resource links
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