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Finding Your Sweet Spot: How to Target High-Value Audiences
https://youtu.be/zntpg9HhdkE?si=F5sRqoU-Oac9Pvya Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? How do you decide where to focus your marketing energy when you have multiple audience segments? If you try to target all of them at once, you’ll...
Jess Shailes takes to the TEDx stage with her talk, ‘The Hidden Story Behind Why We Buy’
https://youtu.be/C_HhhfResuw?si=PXwNAAIiziwbhSSm Here at Ideal Marketing, we’re all about connecting businesses with their ideal clients by enabling them to clear the chaos and connect with what truly matters to their customers. So, when MD Jess Shailes was invited to...
How to Identify Your Most Profitable Audience Segments
https://youtu.be/rqh-VOFAqGE?si=_jzVKFKf-CkEDiI7 Run time: 1:00 minute Prefer to read this week's Ideal Marketing Minute? How much of your marketing budget is wasted on the wrong audience? It’s a common problem, but one you can solve. Trying to appeal to everyone...
From Theory to Practice: Nudges in Action
https://youtu.be/5p_CeneG9J8?si=uVoOpU03XKx9XTst Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Over the past few weeks, we’ve explored how nudges, ethics, and choice architecture shape the decisions people make. But do these ideas actually...
The Role of Choice Architecture in Marketing
https://youtu.be/DfKonBRGxjk?si=5mi0n5YpnYlYe_sa Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered why customers choose one option over another? It’s often by design, a concept called choice architecture. By carefully...
How to Ethically Influence Your Audience’s Decisions
https://youtu.be/L__jYNYu3uE?si=RmSr12DpNeFZ7Div Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Have you ever wondered, where’s the line between helping your audience and manipulating them? Last week, we explored what nudges are, but let’s...
The Science of Influence: What Is Nudge Theory, and Why Does It Work?
https://youtu.be/PYU5nGZQocE?si=L31O-b6uGqZhmFqk Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Have you noticed how the "most popular" plan is often pre-selected on websites? Or wondered why healthy snacks are often at eye level while the...
What’s Next After the Sale? How to Turn Customers Into Fans
https://youtu.be/dlSQXu4U1zg?si=AXUyMbNnT5ZbD0TO Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? You’ve guided your customer from awareness to purchase. But what’s the real key to building long-lasting loyalty? Turning satisfied customers into...
The Role of Emotions in the Customer Journey
https://youtu.be/l5903vc7vDI?si=rxyKELUttyM-qdHR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Why do some brands just “feel right” every step of the way? It’s because emotions shape the customer journey. People often remember how you...
How to Identify and Fix Gaps in Your Customer Journey
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
