Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
Ever wonder why your competitors can charge more than you?
Run time: 1 Minute 26 Seconds Prefer to read this week's Ideal Marketing Minute? The answer is not what most owners expect. We like to believe we buy logically, comparing options and choosing the sensible one. But most buying decisions are made emotionally and...
Does your marketing sound like your competitors?
Run time: 1 Minute 03 Seconds Prefer to read this week's Ideal Marketing Minute? Quick test. Think about how you describe your business: the words on your website, the phrases you reach for when someone asks what you do. Now think about two or three of your closest...
Are you worth it?
Run time: 1 Minute 25 Seconds Prefer to read this week's Ideal Marketing Minute? Are you worth it? It sounds blunt, but it's the question every business is quietly answering all the time. Because a business only survives when it delivers something customers value...
The content gap that’s quietly costing you enquiries
Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new trend. Too...
Your customers are already telling you what content to create
Run time: 1 minute 10 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new...
What if your most powerful content is the thing you’ve been afraid to say?
Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new trend. Too...
Where Do The Best Content Ideas Come From?
Run time: 41 seconds Coming up with content ideas can feel like one of the hardest parts of marketing. You sit down to write, and suddenly your mind goes blank. So you try to think of something clever, something original, something that will stand out. You’ve probably...
Building Trust Through Your Operations
Run time: 46 seconds How can you ensure clients stay with you long after their first purchase? If you run a service-based business with regular client interaction, your operational choices significantly impact retention and growth. That's why 'Processes' is one of the...
Content That Clicks: Giving Customers Choices
Run time: 38 seconds How can you ensure your marketing message actually lands with your ideal clients? Take a moment to think about your own daily habits. Do you prefer listening to a podcast on your commute, watching a quick video, or reading a structured article...
How to Find the Gaps in Your Content (and Fill Them Smartly)
Run time: 53 seconds Are you putting valuable time into creating content, but feeling like it is simply not connecting with your audience or driving the business growth you need? The reality is, most businesses put a lot of effort into content that grabs initial...
