25 questions to consider at the start of 2013

If you are thinking about your marketing and PR activity at the start of the year, here are a few questions that you might want to think about…

1. Do I want to grow my company in 2013 and if so why?
2. What did I do right last year?
3. What could I have done better in 2012?
4. What are 3 important business lessons that I have learned from last year?
5. What has changed in my industry / profession?
6. What am I kidding myself about that is causing me problems?
7. What is only going to get worse over the next year if I don’t do something about it?
8. Where are the opportunities for growth?
9. Where can I make some quick wins?
10. What aspects of my marketing are letting me down?
11. What are the first impressions that prospects will have of my company and how can I improve them?
12. What can we do to make it easier for people to buy from our company?
13. Why do we lose customers and what can we do to prevent them from leaving?
14. Who do I trust to give me good, honest advice about my company?
15. What magazines / newspapers / websites etc. would I like to read about my company in?
16. How do people find out about my company at the moment?
17. What 5 words sum up my business?  Would my staff use the same words?  Would our clients?
18. How easy are we to find online?  What sort of social media presence do you have?
19. What positive impression do you leave with your clients?
20. How likely are your clients to communicate about you in a positive way?
21. What time wasting activities can I ditch to make more time for marketing?
22. What are the main marketing objectives that I have for the new year?
23. Who is going to be responsible for making them happen?
24. What are the first steps I’m going to take to get going on them this week?
25. What areas of marketing do I enjoy and am good at – who can I delegate other tasks to?

Jessica Shailes

MD & Head of Digital Marketing

Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.