Run time: 52 seconds
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Why should you bother to segment your audience?
Many marketing and business practices are considered essential, but following textbook best practices is not always feasible. So, why is market segmentation worth the effort?
Segmenting your audience helps identify common factors that group your potential audience. This enables you to spot patterns and make it easier to identify:
- Your preferred business partners
- Most and least profitable segments
- Easiest segments to reach
- Segments to avoid
It will then be easier to prioritise them and plan your marketing and budget once you’ve taken this crucial first step. If you’re unsure how to segment your market, our guide ‘How to attract your ideal customers’ provides step-by-step instructions.
Next week we’ll move the discussion onto targeting and the difference between targeting and niching.
Resources
How to attract your ideal customers
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