If you missed our webinar on the big switch over from Universal Google Analytics (UA) to Google Analytics 4 (GA4) then here is the replay. The deadline for switching over, is the 1st of July 2023 or you’ll risk losing data. BUT this webinar isn’t just relevant until the end of June! As you can see from the list below we included a lot of subjects that will remain relevant after you’ve switched over so skip ahead to the conversion tracking part at about minute 22:00!
Topics covered
Run time : 40 minutes
- What’s the point – 00:52
- An overview of the Google Analytics situation and timelines – 02:20
- Universal Analytics (UA) vs Google Analytics 4 (GA4) – the differences – 5:42
- Migrating – key things to know, steps to take and resource links – 11:24
- Google Tag Manager – do you need it? – 17:05
- Conversion tracking – how to set it up and how they differ from events – 21:44
- Google Search Console – what it is and how to connect it – 27:58
- Custom reporting – 31:22
- Digital Marketing & Measurement Model – 32:55
- UTM tracking links – why, when and how you’d use them – 35:57
- Microsoft Clarity – User Experience (UX) Analysis – 37:51
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