Marketing Insights
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Are your emails falling at the first hurdle? How to craft click-worthy email marketing subjects.
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
What is the optimal length and frequency for email marketing?
https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...
Which email metrics should you focus on?
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
Could segmentation make your email marketing efforts more effective?
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Do you measure what matters?
https://youtu.be/ryBGSrIJAU0?si=RLVHmT1wybywt80v Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure what matters? Digital marketing lets us track many aspects of the customer journey. But with so much data, how can we focus on what...
Do you have the key components you need for a marketing plan?
https://youtu.be/M9vvqCh44YM?si=0NOWl0FnjfZJUHNy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the key components you need for a marketing plan? Planning marketing can feel like an uphill struggle, so today's marketing minute will...
Are you taking the best position in your market?
https://youtu.be/VvZXWedC1B4?si=320pvnwd7-YM3sFp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking the best position in your market? Your market position hinges on public perception—whether you're considered a low-cost, low-quality...
Is it time to reassess your marketing goals?
https://youtu.be/Cr_Nj1Mdy4k?si=bWdP2Sqszh6NjB9m Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is it time to reassess your marketing goals? Your marketing goals should align with and support your business goals, which might shift if your...
The Nudge Effect Webinar Replay: Psychological Strategies for Effective Marketing
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting...
Could value creation provide a better position in your marketplace?
https://youtu.be/XO2hnM-3_YY?si=a6ruaHOm4ZX0fSFs Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could value creation provide a better position in your marketplace? In a competitive landscape, value creation can distinguish businesses that...
