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Our most recent marketing posts
Retail Recruitment Company Wins Top Award
Retail recruiter is named as UK’s best in industry award Retailers looking for high quality management staff now have a new recruitment firm of choice according to the Recruiter 2008 Awards for Excellence held earlier this week (Monday 28th April). Top Irish...
What is your USB?
Do you want happy customers? That may seem like a silly question, but in order to get them you need to remember that people buy benefits not features. This is why it's essential to develop a Unique Selling Benefit (USB) that will instill brand loyalty and keep your...
Marketing – More Newsletter Ideas
1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company's marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free...
Marketing Ideas – More thoughts on Newsletters…
Here are some more ideas on how to create a sucesful newsletter 1. Why not highlight a new trend that is developing in your (or even better your customers’) market? Again, this gives you credibility in the eyes of your customers. Note that, whilst it’s OK to...
Marketing Ideas – Tips on Creating Better Newsletters
A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. 1.Start with a plan. Decide at the start how many sections you are going...
Marketing Ideas – More on Newsletters
Ask yourself why am I writing about this subject? Remember, it should always be to promote a product or enhance the image of your company. By keeping focused on this, you can quickly check through the articles you are considering and then re-write or dump them if they...
Newsletters & how to make the most of them – part 1
Would you like to know about a group of people who are seven times more likely to buy from you than the average member of the public? You will find it remarkably easy to reach them because you already know who they are – they are your customers. So, if you are...
5 more ideas on how to create happy customer…
Here are another 5 ideas on how to create happy customers... 1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If...
Distributing your news release to the right people
Before I start today, if you have been reading my blog over the last week or so you will detect a definite trend forming! I've been talking about news releases, what they should say, how they should look etc. Can I just point out here that The Ideal Marketing Company...
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definite structure to support it. This shap is something that your release should always...
