Marketing Insights
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Our most recent marketing posts
What are the barriers to your SME growth?
The 2013 Albion Growth Report has shown high levels of optimism about future SME growth, but has also highlighted a number of key barriers which could prevent them from reaching their true potential. The first of these barriers are regulation and red tape, with 60% of...
Is a lack of marketing skills holding your business back?
A recent report has shown that 36% of SME’s have identified a gap in sales and marketing skills as restrictive for their businesses growth. The 2013 Albion Growth Report suggests that one in six businesses have identified a skills gap in the areas of sales and...
Test Everything You Do To See What Works About It and What Doesn’t
ONE OF THE great advantages of direct marketing is that you can test out different headlines, approaches, offers and in fact anything else to see how you can fine-tune and improve it. If you have a direct mail letter which is currently generating a five per cent...
Our 10th Birthday Party at The Waterfront
Thanks to everybody who came along to celebrate our 10th Birthday Party at The Waterfront last night. We've put the pictures from the event on our Facebook page. http://on.fb.me/18Z3Qjz
Create a System for Gathering Testimonials from Satisfied Customers
I WAS TALKING to a client about testimonials one morning. He explained that over the years he had received many warm letters from customers thanking him for his work. He reached into a drawer and presented me with a folder. His business involves carrying out the work...
10 changes to celebrate over the past 10 years
This month, The Ideal Marketing Company is celebrating 10 years in business. Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities. Interestingly, some of the areas we now work...
Always Ask Where People Heard About Your Company When They First Enquire
WHEN TIMES are good, the phones are ringing and the e-mails are flying in filled with enquiries – who needs to ask where a new customer heard about you? Well actually you do. It is just as important to enquire during the good times as the difficult times. When I speak...
Find the Gaps
LOOK FOR additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your place in the market...
Everybody Connected With Your Business Is Involved in Marketing It
HOW MANY people are connected with your company? It may just be you, or you may have hundreds of people who work in different capacities. You may also have a number of suppliers, from a bank manager to a part-time bookkeeper. While you may have some people whose...
25 questions to consider at the start of 2013
If you are thinking about your marketing and PR activity at the start of the year, here are a few questions that you might want to think about... Do I want to grow my company in 2013 and if so why? What did I do right last year? What could I have done better in 2012?...
