Marketing Insights
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Are there gaps in your marketing measurements?
https://youtu.be/nz4L78L7tXg?si=qFwQ_ehuflKOmBMx Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are there gaps in your marketing measurements? And why should you care? The real concern arises when performance data from tools like email...
Demystifying Data: A 3-Step Process to Drive Action
https://youtu.be/IflyRE46tkI?si=7bbgeCjuVjBuFU9y Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? If you want to get actionable insights from your marketing measurements, you can use this simple three-step process: Observations, Insights, and...
Is there hidden treasure in your marketing measurements?
https://youtu.be/yqHzvWHPnmE?si=jiJQGSSfnLtB4VsY Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Marketing metrics might not seem exciting at first, but they can reveal hidden insights that transform performance with little effort. Over the...
How to nurture trust through consistent content.
https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...
Give a Little Love: How to Provide Value Before the Sale Without Devaluing Your Offer
https://youtu.be/Gve_a0eLn98?si=dNHYI1os4pwPmpDj Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? In a world full of sales pitches and ads, standing out means giving strategically before selling. Real connections happen when you offer value...
Why Your Company’s Backstory Matters: Building ‘Know, Like, and Trust’
https://youtu.be/jDbXkC0YfsM?si=H4HWkHEnr5-_SSd9 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with customers is a lot like dating. Before committing, people want to know who you are, what you stand for, and why they should...
Short and Sweet: How to win hearts with impactful content
https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...
How to Create a Winning Marketing Plan: Step 4 – Marketing measurements
https://youtu.be/Bs9wZiX8iWU?si=8UTey_nlUB75A-8M Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Welcome to the final step of creating a marketing plan: marketing measurements. This step will help you assess if your plans are working! While...
How to Create a Winning Marketing Plan: Step 3 – Balancing Budgets and Timelines
https://youtu.be/4ynb1004Vb8?si=WJLa2UtSjfACtadK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Welcome back to our marketing planning series! This time, we're diving into step three: balancing budgets and timelines! Budgets and timelines are...
How to Create a Winning Marketing Plan: Step 2 – Market positioning
https://youtu.be/Ewbt-c5mKx0?si=Pkdf_X5nkTdf2gtU Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Let me ask you this: why would someone choose your business over others? If you’re struggling to answer, you might have a positioning problem....
