Marketing Insights
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Our most recent marketing posts
The key to unlocking marketing and business success that most people miss
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
The importance of creative projects in business
Last night I watched Tim Minchin, the comedian and musician live. I've been following his work for years, and it didn't disappoint. But what I didn't realise until last week was that Tim had taken a ten year break from comedy, and this is his 'comeback tour'. Ten...
Why small businesses need marketing
Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...
What do you want to change before 2022 arrives?
This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...
The Ideal Marketing Company sponsors Friends of St Dionysius website
In 2021, The Ideal Marketing Company is a remote-based business with clients based as far away as Canada. However, this doesn’t stop us from remaining firmly rooted in our local community in terms of both our client base and the good causes we like to support in...
Understanding your audience to get the edge over the competition
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
How to identify your competitors
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
Memorial marketing award given to De Montfort University student
This month Ideal Marketing Company owner and MD Jess Shailes was pleased to give out the second Alastair Campbell Marketing Award. Jess set up the award in 2020 in memory of The Ideal Marketing Company’s founder Alastair Campbell. Alastair ran the company from 2003...
How to identify and group your ideal customers so that you can understand them better
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
How to choose the right marketing agency
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
