Marketing Insights
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Our most recent marketing posts
Making changes and the importance of challenging what works
Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions can lead to exciting new opportunities. We're no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed and...
The Ideal Marketing Company makes a permanent move to remote working
When the pandemic hit in March 2020, like many businesses, all staff at The Ideal Marketing Company started working from home. Nearly a year on from these circumstances that were initially forced on us and so many others overnight, and after carefully weighing up the...
6 reasons why your bounce rate is so high
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Our top fifteen blog posts in 2020
As we come to the final weeks of 2020, we're looking back at what has been an exceptional year. It's good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy. It's...
The gift of giving, this Christmas
Gratitude for the work Considering the year we’ve all had, we’re thanking our lucky stars to not only be surviving but thriving, with exciting things coming in 2021. It’s all made possible by the clients who’ve worked with us on projects and an ongoing basis through...
How to pitch an article
Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...
Inaugural Alastair Campbell Marketing Award given to De Montfort University student
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
Inbound marketing vs outbound marketing
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
COVID-19 update from The Ideal Marketing Company
We are open for business Following guidance from the government, the team at The Ideal Marketing Company are now working remotely to ensure the health and safety of staff and customers. In every other way, it’s business as usual. As a client of Ideal Marketing, you...
Marketing Measurement Matters
It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
