We’re pleased to announce that we have been shortlisted for an award in the Harborough District Business Awards, which will take place on Friday 6th March at The Three Swans in Market Harborough.

The Ideal Marketing Company and our co-founder Helen Campbell made the final shortlist in the Outstanding Personal Achievement category in the awards, which aim to recognise businesses in the region for their achievements in a range of areas from green issues to community involvement.

Resilience in the face of adversity

Ideal’s nomination focused on the response of the team when our owner and founder Alastair Campbell had a cardiac arrest on the premises in 2017.

Despite the unexpected nature of Alastair’s illness, the team rallied around his wife Helen who stepped in to run the company after a period with an interim MD.

In the aftermath of the tragedy, the team, led by Helen, pulled together and even managed to grow in the face of adversity. In the aftermath of the tragedy, we didn’t close for a single day and continued with business as usual despite the traumatic nature of the event. During Alastair’s illness, Helen combined running the company with family commitments and visiting Alastair almost daily.

A legacy for the future

Alastair sadly died in 2019 and ownership of the company passed to current MD Jess Shailes who has been our head of digital marketing since 2013. Jess decided to nominate Helen and the team because when she saw the category, it felt like it had been written for the team and particularly Helen.  Jess comments: “Anyone who knows Helen knows her strength and positive attitude. I have witnessed first-hand an incredible personal achievement in the face of adversity which deserves to be recognised. While the team’s commitment is commendable it’s no surprise to me that Helen inspires that kind of commitment and support, as she leads by example.”

Paying tribute to a fantastic team

Helen is delighted to be shortlisted for the event alongside the Ideal Marketing team. She pays tribute to the support she received over the two years of Alastair’s illness saying: “So many people helped along the way. Our interim MD was great during a very difficult time and our clients were understanding and loyal – we didn’t lose a single customer due to Alastair’s illness. That is due largely to our fantastic team who were so supportive at a very difficult time.”

A full-service agency for all your marketing needs

The Ideal Marketing Company continues to go from strength to strength providing digital marketing, design, PR, SEO and website solutions for companies in the area and beyond. To find out more please get in touch via our contact form or call us on 01858 44 55 43.

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