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How do you decide where to focus your marketing energy when you have multiple audience segments? If you try to target all of them at once, you’ll stretch your resources too thin and fail to make a real impact. The art of prioritisation is about making smart choices.
Last week, we talked about identifying your most profitable audience segments. Now, it’s time to decide which of those groups deserves your immediate attention. You can’t effectively chase everyone, so focus is key.
Start by evaluating each segment against two simple criteria: value and accessibility. Which group offers the highest lifetime value? And which one is easiest for you to reach with your current marketing channels? The sweet spot is a high-value segment that you can connect with efficiently.
For example, you might have one segment that spends a lot but is very expensive to acquire, and another that spends slightly less but is highly active on a social media platform where you have a strong presence. The second group is your priority. It represents the best return on your immediate investment.
By focusing your efforts on one or two high-priority segments first, you can create tailored campaigns that truly resonate and deliver results.
If you want to maximise your impact with less guesswork, our Audience Attraction Packages are designed to help you reach and engage your best customers. You can find details on our website. Next week we’ll look at using data to better understand your customers.
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