The scrapbook of social media has announced that it has improved its guided search in order to allow its users to access gender-based pages, in a bid to increase its appeal to a currently limited male audience. Pinterest’s users are 80% female, and so this move could...
Sport England’s ‘This Girl Can’ campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to ‘inspire women to wiggle, jiggle, move...
Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
I love the wisdom contained in the expression that we overestimate how much we can achieve in a month and underestimate how much can be achieved over a year. We live in a culture where instant gratification is all around us. When we go on a diet we want results in...
Whilst using Facebook and Twitter to showcase your business can get real results for many businesses, if you’re involved in a business to business company, LinkedIn should be your social media platform of choice. Billed as the social networking site for businesses,...
As we enter November, John Lewis have been feeding the hype around their Christmas 2014 advert campaign with the launch of the ‘Twitter Twinkle’ app. The app promises to ‘light up your cover photo and share the Christmas cheer with a tweet from you to all your...
Creative Marketing It’s a great thing when creative and original TV shows use original and creative marketing ideas to plug their latest offering, and this is just what The Walking Dead have been doing throughout October. If you’ve been to a petrol forecourt in the...
Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. However, these company giants are now turning away from Facebook. Despite the billion plus audience Facebook has, the interaction and use of the site is quickly...
Facebook is to begin its crack down on "clickbait" articles that feature eye-catching headlines but go on to show poor-quality content. The social network giants have agreed to introduce changes to the news feed to reduce the number of spam articles popping up....
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