Facebook’s priorities have recently come under scrutiny from its users. Many feel that the social media platform has become overrun with advertisements and news articles. Users feel that the network is giving more ‘airtime’ to publishers and video. Personal...
The British payment card company has this year reached its half-a-century milestone. However, Barclaycard’s age isn’t stopping them from looking for ways to attract younger customers. The finance brand has teamed up with BuzzFeed and Snapchat to create the ‘Great...
Social platforms have become integrated in our everyday lives. By the time 2016 is over it is expected that there will be around 2.13 billion users on social networks around the globe. All of this makes social advertising one of the strongest tools for businesses....
Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
Facebook’s dominance on social media is rarely questioned, however, in terms of breaking news, Twitter is frequently viewed as a superior and better efficient social platform. With the aim of conquering their rivals in this area, Facebook have announced a new mobile...
The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list...
Facebook founder Mark Zuckerberg has this month announced a ‘dislike’ button is very close to being ready for user testing. A ‘dislike’ button has often been requested by Facebook users since the launch on the ‘like’ button in 2009, and now Zuckerberg says that it is...
Mashable’s 6th annual Social Media Day is taking place on 30th June, offering all businesses the chance to reflect on how much social media has revolutionised their marketing and, if used well, improved engagement with their customers. It’s easy to forget that social...
The Ideal Marketing Company's Head of Digital Marketing, Jessica Shailes, has announced that she will be running the next in a series of Market Harborough based seminars in June – this time asking businesses ‘Are you wasting your time on social media?’. Jessica has...
It’s only a small change, but Twitter’s new ‘add a comment’ feature could revolutionise your business’s use of the micro blogging platform to build relationships with its potential clients. Previously, businesses have struggled with the limitations that Twitter puts...
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