SEO

Is Google Job Search good or bad for recruitment agencies?

Is Google Job Search good or bad for recruitment agencies?

This month saw Google launch its job search function in the UK after its initial US launch.  In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...

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Most executives aren’t confident in their digital skills

Most executives aren’t confident in their digital skills

In an article published on East Midlands Business Link, figures from a 2018 Deloitte survey demonstrate that only 45 per cent of executives are ‘confident in their own digital skills and ability to lead their organisation in the digital economy’. With this is mind,...

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10 exciting things I learnt at April’s Brighton SEO

10 exciting things I learnt at April’s Brighton SEO

On April 27th 2018 thousands of search engine optimisation enthusiasts/geeks from as far away as Japan got together to indulge in all things SEO, listening to the latest views and insider tips from the celebrities of the search world. Held at The Brighton Centre, the...

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A guide to measuring SEO success

A guide to measuring SEO success

There’s much more to SEO than keyword rankings Rankings do not guarantee more business.  Usually they help – especially if your website is ranking for relevant search terms that your target audience actually uses – but they’re not the be all and end all when it comes...

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Why an investment in SEO can pay dividends for law firms

Why an investment in SEO can pay dividends for law firms

If you are a senior partner in a law firm, then keeping an eye on the volume of work coming into your business will be a key priority. Long gone are the days when firms could simply rely on networking and the local press to promote their services and generate new...

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Do estate agents still need websites?

Do estate agents still need websites?

Do estate agents still need websites now there are online real estate portals? Has the exponential growth of online real estate portals such as Rightmove, Zoopla and On the Market over the past few years spelled the demise of high street estate agents? Rightmove for...

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Explained: Google Page Rank

Explained: Google Page Rank

What is Google PageRank? The basic purpose of PageRank is to list web pages from the most important to the least important.  If your web page has a lot of links from large websites that rank well, then your web page is given a high ranking. Where the links to your...

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Outreach is not advertising, it’s a digital love letter

Outreach is not advertising, it’s a digital love letter

As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services.  Outreach is, in my...

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A Basic Guide to SEO in Four Easy Steps

A Basic Guide to SEO in Four Easy Steps

I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal.  I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...

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