What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...
If you read the title of this blog, you may think I'm being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we're carrying around the...
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...
This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
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