Are you struggling to connect with your customers and wondering why your marketing efforts aren’t hitting the mark? It’s time to fix that. The Value Webinar helps entrepreneurs and business owners to understand the critical role that 'Value' plays in their business,...
https://youtu.be/oMqzNF1CeIM?si=7AOZfOlSMehvn5Ap Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? You’ve defined your customer value, aligned your business strategy, and nailed your pricing. Now, how do you communicate that value through...
https://youtu.be/L6Xprb8QxdM?si=bRL5KkoPgu_VA4jX Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to pricing your offering, understanding value changes everything. Are you pricing based on what your offering costs you to deliver,...
https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...
https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...
https://youtu.be/nFeuabCDR28?si=ysHAJHoze9LivUG0 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In marketing, the 4Ps: Product, Price, Place, and Promotion, are the foundation of any strategy. But let’s be honest, Promotion tends to steal the...
https://youtu.be/_QyiaRyvTA4?si=j9B2a633qZIo9kbF Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When we talk about the 3rd P of marketing, "place", we often think of physical locations like offices, venues, or stores. However, for modern B2B...
https://youtu.be/185Sz90TT-s?si=pumeY1eks9BB_M22 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 Ps of marketing, “Price” is a critical factor. It’s more than just a number; it reflects value, positioning, and consumer...
https://youtu.be/PNmSx_369ic?si=Ny1dSh_aa95A5EcF Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 P’s of marketing, the first ‘P’, ‘Product’, is often overlooked: and in this case, every time you read ‘product’, you can...
https://youtu.be/yrMctoCDn9A?si=t0T1eEVfpC4pTq29 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? This month I'm 'P'ing' all over your idea of marketing! Marketing often feels like an ever-evolving landscape, with new trends, tools, and tactics...
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