Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? When was the last time you added something to your marketing to make your value clearer? A new bullet point, an extra service, another line on the website? It's a natural instinct. When we want to...
Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? Here's something that catches a lot of business owners off guard. The more you know about your subject, the harder the content can become. It seems back to front, but it's one of the most common...
Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? You can be the most knowledgeable person in your field and still lose the work. It sounds unfair, but it happens more often than you'd think. Here's the catch. When your expertise feels...
As another busy working year draws to a close, it’s great to have the chance to rest and reflect before taking on the as-yet-unknown challenges of 2025. Whether we like it or not, 2024 will be remembered as the year AI went mainstream. As the technology evolves and...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
https://youtu.be/xxbwgInFu0E?si=7g2EZ9KUF796KZ3U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers...
https://youtu.be/-8TijNgu1m8?si=6b27enEYLz_C1Bs8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we...
https://youtu.be/cOVEk2ttxiY?si=kYGtD7o3ZWKnd-Ei Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you....
https://youtu.be/zojoJxo5ZqI?si=EA8jg_5vOafvl2CL Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you making a good first impression? This month, we’re looking at customer journeys starting this week with the awareness or attention stage of...
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