https://youtu.be/nqMnEucxUR4 Run time: circa 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging your content and maximising your time spent on marketing? What I mean by that is when you produce content, can it go out on multiple...
https://youtu.be/FhPALn4D4XI Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to spring clean your email marketing lists? If you have an email newsletter or something similar, then when was the last time that you cleaned your list,...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
A guide to creating an email newsletter that works in 2018 In light of GDPR, there is a lot of talk about mailing lists and if email marketing can still help your business. As of May 25th 2018, new regulations allow you to contact only individuals who have...
Jess Shailes, Ideal’s Head of Digital Marketing will be joining other experts, including a speaker from Canada and a professor from the University of Leeds, to deliver a talk on ‘AI & E-Privacy’ at a Leeds Digital Festival event which is already sold out. Leeds...
Recruitment agencies rely on communicating with candidates to function. So, with the changes that GDPR brings, how will this impact recruitment agencies? GDPR replaces the Data Protection Act 1998 – a necessary modernisation given how much communications have changed...
Have you noticed that your monthly newsletter isn’t getting as many opens as it once was? Email marketing offers many benefits, but if you send out the wrong message, you can turn people off and risk losing their custom. It is important that you get any campaigns that...
A common issue for businesses is that that they don't keep in contact with their customers. This failure to learn how to build a customer database results in valuable future custom slipping through the net. So, the answer is simple – start reaching out to your...
Segmentation is an effective method of delivering the right message to the right person at the right time. It also helps to bring a personalised touch to a campaign. Research by MailChimp has found that segmented email campaigns gain a 14.3% increase in open rates...
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