Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? When was the last time you added something to your marketing to make your value clearer? A new bullet point, an extra service, another line on the website? It's a natural instinct. When we want to...
Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? Here's something that catches a lot of business owners off guard. The more you know about your subject, the harder the content can become. It seems back to front, but it's one of the most common...
Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? You can be the most knowledgeable person in your field and still lose the work. It sounds unfair, but it happens more often than you'd think. Here's the catch. When your expertise feels...
Run time: 60 seconds Are you spending more time trying to figure out algorithms than you are trying to figure out your customers? For many small business owners, marketing can feel like a constant battle against a mysterious, ever-changing algorithm. We get so focused...
https://youtu.be/reaSl79BHes?si=6Fy3YniHEFyOvZi1 Run time: 3:27 seconds Last week, we discussed the first steps of applying for a TEDx talk. But what happens after you get that acceptance email? How do you take a raw idea and shape it into something ready for the...
https://youtu.be/tIvwTWYUNnI?si=srKPsT4_FEwyLYvP Run time: 3:56 seconds Have you ever dreamt of stepping onto that iconic red circle to deliver a TEDx talk? It is an incredible journey, and knowing where to begin can feel like the biggest challenge. If you're...
https://youtu.be/C_HhhfResuw?si=PXwNAAIiziwbhSSm Here at Ideal Marketing, we’re all about connecting businesses with their ideal clients by enabling them to clear the chaos and connect with what truly matters to their customers. So, when MD Jess Shailes was invited to...
https://youtu.be/dlSQXu4U1zg?si=AXUyMbNnT5ZbD0TO Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? You’ve guided your customer from awareness to purchase. But what’s the real key to building long-lasting loyalty? Turning satisfied customers into...
https://youtu.be/l5903vc7vDI?si=rxyKELUttyM-qdHR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Why do some brands just “feel right” every step of the way? It’s because emotions shape the customer journey. People often remember how you...
https://youtu.be/RiDXLoGnzz8?si=z_otluqiuEhhTfCH Run time: 1.00 minute Prefer to read this week's Ideal Marketing Minute? Now that you understand what the customer journey is and why it matters, let's get practical: How do you identify and fix the gaps that are...
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