There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
If you have read my previous article on why professional services firms need digital marketing, you will know that more and more people are using the internet to find a solicitor or accountant. You will also know that the world of professional services is continuously...
Marketing for architects In the UK, around 60% of architects work in an architectural practice, often in a small team. Around 20 per cent of architects operate as sole practitioners. So due to time constraints, tight budgets or limited knowledge of the subject,...
The way that a marketing campaign or communication is traditionally targeted is by dividing content into above the line and below the line advertising. Not sure which is best for your business? Here is some important information to help you decide. What are they?...
Watching the tribute shows to people that passed away in 2016 – and there were plenty of unique and iconic figures who are no longer with us – something struck me. The one thing that many of these people had in common was their distinctive qualities. Without a doubt,...
Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
Press releases and editorial articles are both effective yet distinct ways of publicising a business and it’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected...
Following on from its success in the US, Amazon has launched a range of branded instant purchase buttons in the UK, Germany and Austria. What is it? The Dash Button allows consumers to order and receive products within a day by pressing their button which costs £4.99...
A brand is the name, logo, design, term or any feature that identifies one company from another. Your brand identity represents you and your values as well as what consumers feel when they think of your business. Regardless of a business’s size, it needs a brand...
Look up leicester Have you noticed the reverse graffiti around the streets in Leicester? If so, you may also know that the graffiti messages have been created by a group youngsters from a local charity to get people to ‘look up’ at the city’s best architecture. The...
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