All businesses have dealt with unprecedented change this year. Indeed, ‘unprecedented’ is one of the buzzwords of 2020. As they fought to survive the economic onslaught of Covid-19, companies have also had to change their way of working overnight as video...
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...
The mention of content marketing alone might be enough for you to curl into your shell. Writing may be something you haven’t taken on since your school days and you may have convinced yourself that you’re incapable of writing any form of content. That simply isn’t...
With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
You’ve found out that the latest press release or article you sent out has gained some media coverage in the local or national press. Congratulations! Having your company’s news or thoughts in a newspaper, industry magazine or influencer’s blog is an extremely...
A case study is a powerful content format that is often overlooked in favour of other content areas. This is an unfortunate fact due to the influence that a well-written case study can have on customers’ purchasing decisions. The 2016 B2B Content Marketing...
The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...
Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...
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