Oct 14, 2013 | Uncategorized
ONE OF THE great advantages of direct marketing is that you can test out different headlines, approaches, offers and in fact anything else to see how you can fine-tune and improve it. If you have a direct mail letter which is currently generating a five per cent...
Sep 16, 2013 | Email marketing
I WAS TALKING to a client about testimonials one morning. He explained that over the years he had received many warm letters from customers thanking him for his work. He reached into a drawer and presented me with a folder. His business involves carrying out the work...
Sep 11, 2013 | Content Marketing
This month, The Ideal Marketing Company is celebrating 10 years in business. Starting off with just one person, the company now employs six people in total, working on a wide range of marketing activities. Interestingly, some of the areas we now work...
Aug 16, 2013 | Uncategorized
WHEN TIMES are good, the phones are ringing and the e-mails are flying in filled with enquiries – who needs to ask where a new customer heard about you? Well actually you do. It is just as important to enquire during the good times as the difficult times. When I speak...
