Social media campaign ‘This Girl Can’  goes viral

Social media campaign ‘This Girl Can’ goes viral

Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
The incremental revolution

The incremental revolution

I love the wisdom contained in the expression that we overestimate how much we can achieve in a month and underestimate how much can be achieved over a year. We live in a culture where instant gratification is all around us. When we go on a diet we want results in...
LinkedIn… the social network that benefits your business

LinkedIn… the social network that benefits your business

Whilst using Facebook and Twitter to showcase your business can get real results for many businesses, if you’re involved in a business to business company, LinkedIn should be your social media platform of choice. Billed as the social networking site for businesses,...
Lessons from a World Champion

Lessons from a World Champion

It’s good to know how something works in principle.  It’s better to meet somebody who has achieved at the highest level and is now passing on that wisdom to others.  To celebrate 30 years of Leicestershire based Hothorpe Hall near Market Harborough, Steve Cram MBE was...
Ideal Marketing Company sign up for new Santa Fun Run

Ideal Marketing Company sign up for new Santa Fun Run

Market Harborough is to host its first ever Santa Fun Run on 14th December – with Ideal Marketing Company MD Alastair donning a Santa costume to raise money for charity. The event, organised by Race Harborough and sponsored by Snap Fitness, will see 250 runners...
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